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STAR still enjoys the legacy component, by virtue of their consistency: Rajesh Kamat

20-June-2009
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STAR still enjoys the legacy component, by virtue of their consistency: Rajesh Kamat

Colors CEO Rajesh Kamat follows the simple rule of not commenting on competition. However, when asked whether Colors has reached a point where its revenues can be compared to industry leaders like STAR and Zee, Kamat was candid enough to admit “I would say Zee but not STAR. STAR still enjoys the legacy component, by virtue of their consistency. It is not easy to break those shackles. Our effort has to be consistent or be equal to STAR or higher than that, and then we should get that premium also.”

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