Top Story

e4m_logo.png

Home >> Advertising >> Article

Star Sports launches ‘See Champions, Be Champions’ campaign for UTT League

08-July-2017
Font Size   16
Share
Star Sports launches ‘See Champions, Be Champions’ campaign for UTT League


Star Sports has unveiled a campaign titled ‘See Champions, Be Champions’ for Ultimate Table Tennis (UTT) tournament. The UTT League will run its inaugural season from July 13–30.




The first in the series of the campaign captures the unmissable action of the global sporting tournament. Fashioned around the theme, See Champions, Be Champions, the film showcases edgy table tennis action in a never-seen-before manner. It features two youngsters trying to imitate the skills of a table tennis maverick that they had witnessed on television some time ago. The fast-paced, edgy action displayed by the two players, in the middle of a high-octane match, makes for a striking visual, which in turn inspires the two viewers to test their skills in a setting as unlikely as a household.




Commenting on the film, a Star India spokesperson said, “The ‘See Champions, Be Champions’ film for Ultimate Table Tennis League (UTT) rediscovers the fervor for the sport in a refreshing way. It aims at showcasing table tennis as a skill sport and break the stereotype of being a recreational sport. At Star Sports, through Ultimate Table Tennis, we want to renew the fans’ zeal for table tennis and provide fans a flavour of the dynamic, nail-biting action that they can expect from UTT league.”




Ultimate Table Tennis will be hosted in Chennai and New Delhi with the final leg to be held in Mumbai. It will have 18 matches divided into 15 leagues, two semis and one final.





Credits:

Creative Agency: Star Sports Creative Communication Team

Production House: Star sports empanelled production house

Film Director: Star Sports in-house team

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO