Top Story

e4m_logo.png

Home >> Advertising >> Article

Star safeguards GRPs against rise of Colors in week 28

20-July-2015
Font Size   16
Share
Star safeguards GRPs against rise of Colors in week 28

Week 28 had its share of twist & turns for Hindi GEC genre, with Colors & Star Plus being the major players in the genre that recorded growth. Colors crossed 200 GRPs for the first time since last 4 weeks & Star Plus recorded a growth of 11 GRPs thereby elevating itself to 241 GRPs (in Week 28) from 230 GRPs in last week.

Week 28 also saw Colors airing "S-CROSS IIFA AWARDS MALAYSIA" on Sunday (05/07/2015) with the event garnering 20 GRPs.

Typically whenever there is any Event or World Television Premiere(WTP) on a particular channel in the genre, the channel airing that event or WTP gains GRPs whereas other channels may  lose out on few GRPs.But Week 28 seems to provide an interesting case-study of a counter-strategy deployed by Star Plus which enabled it to safeguard its overall GRPs of Sunday against IIFA Awards on Colors.

Compared to Last Week (Week 27) Sunday on Star Plus saw a growth of 11 GRPs.tar Plus played fresh episodes of its early prime time shows on Sunday, 5th July.
The shows which were played in the time band were:

Besides the fresh episodes of early prime, Star Plus also played the repeat of Star Parivaar Awards - 2015 at 10:30 & aired Singham Returns at 22:00.

Source : TAM Media Research
Analysis conducted by S-Group, an Analytical arm of TAM Media Research

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...