Top Story

e4m_logo.png

Home >> Advertising >> Article

STAR Plus gears up for KBC’s return, focus on primetime increases

09-January-2007
Font Size   16
STAR Plus gears up for KBC’s return, focus on primetime increases

Come January 22, 2007 and KBC is set to fight again on STAR Plus primetime. The channel has seized the opportunity to work more on its primetime so as to bolster the performance of the channel. The key changes will see ‘Karam Apnaa Apnaa’ move to the 8.00 pm slot on STAR Plus. This would be followed by ‘Kasautii Zindagi Kay’ in the 8.30 pm slot and then KBC, leading to the other K-serials.

Shailja Kejriwal, Senior Creative Director, STAR Entertainment, explained, “I think that this would tape up primetime well in the weekdays. ‘Karam…’ has thrown some of the best numbers that any show across channels has thrown in the 9.00 pm slot and if we can take this audience to the 8.00 pm, it would be a good start.”

After what can be called a modest beginning, ‘Karam…’ has averaged a 7-plus TVR and has thrown as high as 11 plus also. While this show comes in the 8.00 pm block, ‘Viraasat’ will move to the 8.30 pm slot on STAR One from January 22. The show is again averaging in the 4 to 5 TVR mark. Even if some of this audience does move to STAR One, the channel would benefit significantly.

Another change would be in the timings of the show ‘Paraaya Dhan’. In the new schedule, original episodes will air on STAR Plus at 11:30 pm, currently the slot airs the repeats.

‘Karam…’ might have helped STAR Plus in gaining back its dominance in the 9.00 pm slot, but much has been planned on the Zee end with even the marketing activities around shows like ‘Saath Phere’ and ‘Kasamh Se’ being spruced up. Needless to say, the entire industry is looking forward to how Zee TV handles KBC and the other changes at STAR Plus.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...