Star India, which has picked up a strategic stake Indya.com, has decided to make it the official website for Kaun Banega Crorepati (KBC) as part of Star's efforts to drive viewership to the portal.
Sources have indicated that Star holds close to 20 per cent stake in the portal. Star has already started displaying the official website address as Kbc.indya.com during the gameshow. Star is counting on the fact that the success of the KBC show will spill over on Indya.com.
The arrangement with Star authorises Indya.com to put up all content relating to KBC. This also means that no other site in India has the right to showcase any element related to the show.
Of the many facilities that the channel showcases, perhaps the biggest - and, potentially, most popular - is the one wherein surfers can get to know whether they have been shortlisted for Stage-II of KBC, where 100 contestants from the first round are randomly selected by a computer. What Kbc.indya.com does is feature the original list of 100 people who could expect the next round of phone calls from KBC.