Top Story


Home >> Advertising >> Article

Star News MQ 2011: Delhi, ready to field the questions from Sudha Natrajan & Senjam Raj Sekhar?

Font Size   16
Star News MQ 2011: Delhi, ready to field the questions from Sudha Natrajan & Senjam Raj Sekhar?

exchange4media is back with the third edition of the immensely popular initiative – ‘MQ – What is your Media Quotient?’. Christened Star News MQ 2011, the Media Quiz will be held in Delhi, Bangalore, Kolkata, and Mumbai on May 6, May 13, May 20, and May 27, respectively. The finals will be held on May 27 itself in Mumbai.

Star News is the title sponsor for the Media Quiz.

To make things more tough and exciting, this year different sets of quiz masters have been involved to conduct the quiz in different cities.

For Delhi, the quiz masters are Sudha Natrajan, Deputy Chief Executive Officer, Lintas Media Group, and Senjam Raj Sekhar, Raj Sekhar, Senior Vice President and Head - Group Corporate Communications, Bharti Enterprises.

Speaking to exchange4media, Sudha Natrajan said that as quiz master she was looking forward to an extremely invigorating evening with the industry. She shared that it would take her back to the times when she was very active in quizzing. “There are always talk about not enough young talent in the industry, which has been known to attract intellectually savvy talent. It will be interesting to see whether this lot matches up.”

For Senjam Raj Sekhar, Star News MQ 2011 was one of the most unique quizzing platforms in the country. He added, “While there are several general and business quizzes in the country, this is the only quiz that has media as a theme. As we witness an explosion of conventional as well as online media in India, the theme of media is very appropriate.”

Agreeing with this Natrajan, too, found this initiative from exchange4media “brilliant”. She further said that media was all encompassing, hence a media quiz was far more widespread and not restrictive at all. “This is not just about media, but what is communicated by media, what it means to everyone,” she stressed.

“Delhi is the media capital of India with a glorious quizzing tradition. We look forward to some excellent quizzing with some of the brightest minds from the corporate, advertising, PR, media world as well as the student community,” Sekhar said. He added, “exchange4media should be congratulated for starting this initiative and more importantly sustaining it.”

On how Star News MQ could be made more relevant, Sekhar said, “My suggestion to exchange4media is that this platform needs to have wider base and, therefore, next year onwards, it should be expanded beyond the four cities where it is currently being held.”

Meanwhile, Natrajan is looking to being a tough quiz master with a “benevolent disposition”. “There will be no compromising on accuracy,” she affirmed, but at the same time she was also all for putting the contestants at ease and having a good time while answering the questions. According to her, “Quizzing is a mind game and the quiz master has a role to play to foster healthy competition.”

Sekhar, too, felt that more than just knowing the answers, quizzing was also about connecting the dots. “There is a great deal of joy in arriving at an answer by some good old intelligent deduction. We will not put to test dry facts like the capitals of all the countries in the world or readership figures of all newspapers, it will be engaging, interesting as well as lot of fun,” he promised.

When asked what personal touch she planned to bring to this event, all Natrajan would say was, “Just wait and watch!”

The Media Quiz seeks to bring together media professionals on a common platform to network and interact while simultaneously competing to win. It is open to anyone from advertising and media agencies, marketing companies and media students.

Star News MQ 2011 would cover all aspects of the Media discipline – people, places, stories of origin, research, the business and its connection with Indian and bits of global media.

To register for the Media Quiz, any number of two-member teams can participate for an entry fee.

For further details, Click Here

Earlier reports:

Star News MQ 2011: Ready to test your Media Quotient, again?

Kolkata’s Team Cognizant has the ‘Media Quotient’; MQ 2010 culminates in a grand finale in Mumbai

Delhi’s Team Samridhi wins at the grand finale of Media Quiz 2009


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...