Top Story


Home >> Advertising >> Article

Star News MQ 2011: 3 quizmasters to test Kolkata’s Media Quotient today

Font Size   16
Star News MQ 2011: 3 quizmasters to test Kolkata’s Media Quotient today

After two scintillating rounds in Delhi and Bangalore, Star News MQ – What’s your Media Quotient? now moves to Kolkata on May 20. And this round promises to be a really challenging one with mo less than three quizmasters – Sumit Roy, Jayashree Mohanka and Abeer Chakravarty.

Sumit Roy, Founder Director, Univbrands, is no stranger to quizzing and he is looking forward to having as much fun as the participants. As quizmaster, he is hoping to give the questions “a little masala so that the participants can almost taste the answer on the tip of their tongue, and yet not get it. So that the right answer (even when they get it wrong) tastes good”. He is also looking forward to challenging the long-standing Kolkata quizzards.

Jayshree Mohanka, former VP - Marketing, Eveready, a self-confessed ‘keen quizzer’, is looking forward to being “a bit of a Quiz Evangelist”. She said, “I am an occasional quizmaster and an amateur one, and I look forward to spreading the love of quizzing to more and more people who may not have tried their hand at it.”

On the other hand, this is Bates 141 Executive Vice President Abeer Chakravarty’s first time at the quiz, and he is expecting to return “enlightened”. “It should also enhance my show-off quotient,” he added.

Networking & Knowledge
According to Roy, the Star News MQ was a great way for the community to network and the fact that it was in its third year was testament to its popularity. Giving his views on the quiz championship, he noted, “In Year 1, the questions were a little nerdish. The assumption was that you had to be a hard core media professional. In Year 2, the questions had wider appeal. General Knowledge, but with the focus on the world of media. I understand the research team has changed. I am hoping they will have evolved further in the art of making knowledge entertaining. It’s possible to develop intriguing questions on any subject under the sun. And media, by definition, covers a lot of subjects.”

Mohanka, too, felt that Star News MQ brought together people from all parts of the marketing, advertising and media community and gave them an opportunity to hang out together after work and do something fun and non-work related. “I personally, (having moved out of marketing into my own engineering business), am really looking forward to catching up with old friends and having a blast,” she added.

Chakravarty added here, “Despite the years in the business, a quiz as focused as this should be quite a refresher for me. I am very curious to see how the young participants are keeping track of wondrous facts despite their busy schedules and everydayness.”

Tough With a Benevolent Touch
When asked whether he would be a tough quizmaster or a benevolent one, Roy replied, “I’d like to think I am a benevolent one. But I am told I am tough. I suppose, over 20 years of ‘growing people who grow brands’ has taught me that a loving parent should be exacting.”

Mohanka, on the other hand, was not in favour of tough ‘quizmaster-ing’. According to her, there was a fallacious feeling among non-quizzers that quizzing was about mugging and being seriously brainy. “Trust me, it’s not,” she insisted, adding a good quiz was one where somebody who was generally aware and could think on the spot had a good chance.

And the participants would love Chakravarty as he, too, would stick to being a benevolent one, since “I can’t be ignorant and tough at the same time”.

Guru Learning From Shishya
Sharing some interesting information, Roy said, “Derek O’Brien (a well-known and popular quizmaster) tells me I helped him evolve the Derek O’Brien & Associates brand. I don’t have Derek’s gift of spontaneous wit, but I do enjoy the quick repartee, I hope to put to practice some of the things I’ve learnt from him and his team. How to keep the audience and the participants guessing about whether they got the answer right. How to build the suspense as the winning team emerges. How to make knowledge entertaining. It will be an interesting challenge, since there are three quizmasters and we will all have our different styles. Looking forward to working with Jayashree, who is a quizzing legend in her own right. And with Abeer, a very articulate professional I respect for his pioneering views in building brands. But as for me, it’s probably going to be a case of guru learning from the shishya.”

For Mohanka, the questions should make one think and give one a chance to work something out for themselves. She added, “For the audience, there should be no question which leaves them blank even after hearing the answer, or elicits a response of ‘So What?’.”

Chakravarty candidly admitted, “I have never been a quizmaster, so if I can overcome my trepidations, I hope to make it fun.”

All three were unanimous in their views that the Star News MQ was a commendable initiative because of its focus on the industry.

Star News is the Title Sponsor for the event. Radio One is the Associate Sponsor, while Co-Sponsors are SanDisk and Helix Timex. Bloggers Mind is the Social Media Partner, while Creatigies is the Marketing Partner.

The Mumbai round as well as the grand finals will be held in Mumbai on May 27, 2011. Rohan Khanna of Accenture and Kumar Vaibhav Tanwar of Godrej & Boyce won the Delhi regionals, while Mitesh Agarwal of Sun Microsystems and Anustup Datta of Vertebrand won the Bangalore round.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...