After a hiatus of almost five months, STAR Movies will be back on television sets in Mumbai from February 5, 2007. Having complied with the High Court ruling, STAR Movies' vast film library has been re-certified as 'U' or 'U/A' by CBFC and will continue to showcase the biggest blockbusters.
Speaking on this development, Ajay Vidyasagar, Executive Vice-President, STAR Entertainment India, said, "We are happy that STAR Movies is back on air in Mumbai. All the titles that will be showcased have been cleared as per the rules of the High Court. We look forward to entertaining our viewers in the New Year with exciting properties and titles and sustain the excitement, further strengthening our position in the English movie entertainment category."
According to TAM Data C&S 15+ (all India) recorded in the last six months, STAR Movies has been the leading channel in the English film genre despite the fact that it was not present in Mumbai, which contributes an average of 15 per cent each week to the viewing of the English film segment.
For the period January 1 to January 13, 2007, STAR Movies boosted its share to 49 per cent compared to 41 per cent in the last two weeks of December 2006.