Top Story

e4m_logo.png

Home >> Advertising >> Article

STAR Movies back on air in Mumbai from February 5

05-February-2007
Font Size   16
Share
STAR Movies back on air in Mumbai from February 5

After a hiatus of almost five months, STAR Movies will be back on television sets in Mumbai from February 5, 2007. Having complied with the High Court ruling, STAR Movies' vast film library has been re-certified as 'U' or 'U/A' by CBFC and will continue to showcase the biggest blockbusters.

Speaking on this development, Ajay Vidyasagar, Executive Vice-President, STAR Entertainment India, said, "We are happy that STAR Movies is back on air in Mumbai. All the titles that will be showcased have been cleared as per the rules of the High Court. We look forward to entertaining our viewers in the New Year with exciting properties and titles and sustain the excitement, further strengthening our position in the English movie entertainment category."

According to TAM Data C&S 15+ (all India) recorded in the last six months, STAR Movies has been the leading channel in the English film genre despite the fact that it was not present in Mumbai, which contributes an average of 15 per cent each week to the viewing of the English film segment.

For the period January 1 to January 13, 2007, STAR Movies boosted its share to 49 per cent compared to 41 per cent in the last two weeks of December 2006.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...