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STAR, Mediacom, O&M, other winners speak on exchange4media Dainik Bhaskar INK Awards

STAR, Mediacom, O&M, other winners speak on exchange4media Dainik Bhaskar INK Awards

Author | exchange4media News Service | Friday, May 16,2014 9:30 AM

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STAR, Mediacom, O&M, other winners speak on exchange4media Dainik Bhaskar INK Awards

The exchange4media Dainik Bhaskar INK Awards 2014 were given away to the best innovations in newspaper advertising at a glittering ceremony at ITC Grand Central, Lower Parel, Mumbai last night, May 15, 2014.

exchange4media spoke to some of the winners to gauge their reactions on winning the Awards and what these Awards mean for the advertising fraternity...

Gayatri Yadav, CMO, STAR India:
Strategy and creativity are paramount across mediums. We at Star are honoured to be selected as Advertiser of the Year – creating the most compelling and innovative print media campaigns of the year – across all categories in India. It is testimony to the creative collaboration and breakthrough ideas and innovation demonstrated by Team Star, in collaboration with our creative and media partners. The 3D Mahabharat print ad, a first in the category, literally got the youth to see” an age-old epic with new eyes. It was innovation used to refresh an age-old epic with a younger audience. The Star Sports refresh print campaign inspired India to put sports first – by placing the sports page, historically relegated to the back – as the front page across leading newspapers in the country. In both cases, it’s testimony to the power of an idea well executed.

Abhijit Avasthi, National Creative Director, O&M:
It is a great honour, especially newspaper advertising is something that unfortunately is losing its sheen sometimes, and I think to be recognised by the community, to do exceptional work in that is really encouraging. I think it is a big message out there for all of us, all our clients, and all the brands. I think it is important to have a specific set of awards that recognise excellence in print and that is simply because today there are so many media avenues out there – there is the internet, television, radio, the noise of which is so much more louder, so there are chances that excellence in print does not get the due that it deserves, and platforms like this really encourage that.

Rajiv Rao, National Creative Director, Ogilvy & Mather:
It feels great to win the Agency of the Year, especially considering it is print awards, and Ogilvy has done really well, so very happy about it. I think it is a great initiative because it will really help to see good work in print, which we have not been seeing. So, I think we should push print and creativity in print more. It is a great initiative.

Deepa Jatkar, General Manager, Mediacom:
I think it is an absolutely awesome feeling, the inaugural session for the Awards and Mediacom got the award for Agency of the Year, I cannot describe how great it is. We were nominated in four categories and we converted all four. I think it is a perfect way to start, maybe sort of an early weekend.

Nandini Dias, CEO, Lodestar UM:
I’m truly delighted to actually win both a Gold and a Silver. We won a Gold for Coke. There is very interesting work that we did on Coca Cola. Coca Cola comes with ‘Open Happiness’ as its central thought, and we actually just didn’t release the ads, we got Hindustan Times in, we got a whole survey on what constitutes happiness, what makes people do things which will make others happy, created a whole index across cities, and we had people participation. It was not a one-time ad-hoc ad, it was actually a whole campaign that we did on happiness.

On Nerolac, we did another interesting thing, if you see the CMYK registration in a newspaper, almost all papers round the world have a CMYK registration and that looks like a paint shade card, so one day we were actually looking at the newspapers and we thought why not use this page to actually talk of Nerolac as a brand and the paint service that it has and the kind of shades that it can provide. So interestingly, the CMYK registration has never been used by any advertiser, and nor does the production unit think that it is space that can be sold. So, for the first time when we actually went and spoke to news sales people, that can we use this space to connect the dots and make a paint ad. However, they felt that it was not possible and that the printing press would never allow it, but finally we managed to convince the newspapers and had a superb campaign for Nerolac. It is a sustainable thing and can be done throughout the year, can be done on all pages, all publications, and globally. So, I think it is one of the better works that we have done this year.

Rahul daCunha, Owner, daCunha Communications:
I felt very reassured today that if there are awards that are going to celebrate advertising, then I think advertising agencies will be able to feel motivated to be able to do more and convince clients to spend more on advertising, and today is a great initiative.

 

exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Campaign of the Year-National
Entry Name Client/Brand Entrant Name Gold Silver Bronze
Organ Donation Day/Compassion Day/I Lead India The Times of India Bennett Coleman & Co. Ltd. Gold    
Sanskarshala Dainik Jagran Jagran Prakashan Ltd. Gold    
Mahabharat Launch Star India Pvt. Ltd. Star India Pvt. Ltd.   Silver  
Good is in our dna dna dna (Diligent Media Corporation Limited)   Silver  
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Campaign of the Year-Regional
Entry Name Client/Brand Entrant Name      
Amar Ujala Beti Hi Bachayegi Amar Ujala Publications Limited Amar Ujala Publications Limited Gold    
Be A Hero Delhi Traffic Police Crayons Advertising Ltd.     Bronze
Dil Mein Hai Dilli toh vote Karenge Delhi State Election 4th December 2013 Mode Advertising and Marketing Pvt. Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Campaign of the Year-Local
Entry Name Client/Brand Entrant Name      
Author Headphones PENGUIN GROUP(INDIA) McCann Worldgroup India     Bronze
Dil Mein Hai Dilli toh vote Karenge Delhi Election Commission Mode Advertising and Marketing Pvt. Ltd.     Bronze
Mumbai Ki Dhadkan Fortis Healthcare Pvt. Ltd. Metal Communication Pvt. Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Art Direction-Campaign
Entry Name Client/Brand Entrant Name      
Colour Mumbai Asian Paints Ogilvy & Mather Pvt. Ltd.     Bronze
Adopt a Dog World For All Ogilvy & Mather     Bronze
Sharad Shamman Asian Paints Ogilvy & Mather Pvt. Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Art Direction-Single Ad
Entry Name Client/Brand Entrant Name      
Pig HyperCITY Retail (India) Ltd. Madison BMB India     Bronze
Lodha Fiorenza Lodha Developers Alok Nanda & Company     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Copywriting-Campaign
Entry Name Client/Brand Entrant Name      
dna ICan Women's Half Marathon 2013 dna dna (Diligent Media Corporation Limited)     Bronze
Campaign for VCES Customs & Central Excise Fusion Advertising Services     Bronze
EK DIN MEIN AKHBAAR... AMAR UJALA R K SWAMY BBDO     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Copywriting-Single Ad
Entry Name Client/Brand Entrant Name      
9th Letter The Times of India Bennett Coleman & Co. Ltd. Gold    
Unch Maza Zokha Puraskar Zee Marathi Zee Entertainment Enterprises Ltd – Zee Marathi     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Business to Business
Entry Name Client/Brand Entrant Name      
VK IRS Vijay Karnataka Vijay Karnataka     Bronze
MM Vishu Ad Malayala Manorama Co. Ltd The Malayala Manorama Co. Ltd      
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Consumer Durables
Entry Name Client/Brand Entrant Name      
MM GKSF Ad Malayala Manorama Co. Ltd The Malayala Manorama Co. Ltd no award    
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Corporate Image
Entry Name Client/Brand Entrant Name      
EK DIN MEIN AKHBAAR... AMAR UJALA R K SWAMY BBDO     Bronze
Sugar Braille Fortis Healthcare Ltd. Crayons Advertising Ltd.     Bronze
Karo Dil Se Dosti Fortis Healthcare Ltd. Crayons Advertising Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Banking, Financial Services and Insurance (BFSI)
Entry Name Client/Brand Entrant Name      
Global Offices Campaign State Bank of India Span Communications     Bronze
Manager Sahab Campaign Canara HSBC OBC Life Insurance Co. Ltd Canara HSBC OBC Life Insurance Co. Ltd      
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Consumer Goods
           
Entry Name Client/Brand Entrant Name      
The Hand Written Newspaper Korp Pens Innocean Worldwide Communication Pvt. Ltd.   Silver  
Colour Mumbai Asian Paints Ogilvy & Mather Pvt. Ltd.     Bronze
Author Headphones PENGUIN GROUP(INDIA) McCann Worldgroup India     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Foods & Beverages
Entry Name Client/Brand Entrant Name      
ARMYOGI GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LIM DACUNHA COMMUNICATIONS PVT. LTD.   Silver  
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-IT, Computers, Online Media, E-Commerce
Entry Name Client/Brand Entrant Name      
Desimartini celebrates Mothers Day Desimartini Desimartini     Bronze
Nirbhaya TOI 14th December iDiva.com HAVAS Worldwide India Pvt. Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Not for Profit and Public Service
Entry Name Client/Brand Entrant Name      
World Water Day Ad The Mathrubhumi Printing and Publishing Company Lt The Mathrubhumi Printing and Publishing Company Ltd.   Silver  
Adopt a Dog World For All Ogilvy & Mather   Silver  
Amar Ujala Beti Hi Bachayegi Amar Ujala Publications Limited Amar Ujala Publications Limited   Silver  
Sugar Braille Fortis Healthcare Ltd. Crayons Advertising Ltd.   Silver  
Be A Hero Delhi Traffic Police Crayons Advertising Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Real Estate
Entry Name Client/Brand Entrant Name      
Lodha Fiorenza Lodha Developers Alok Nanda & Company     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Retail
Entry Name Client/Brand Entrant Name      
Pig/Goat/Chicken HyperCITY Retail (India) Ltd. Madison BMB India     Bronze
English Music/Hindi Music/English Movies HyperCITY Retail (India) Ltd. Madison BMB India     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Travel, Transport, Tourism, Leisure
Entry Name Client/Brand Entrant Name      
Hotwheels Safari Series MATTEL TOYS PVT. LTD. Ogilvy & Mather - Mumbai   Silver  
Shoelace Monuments YATRA ONLINE INDIA PRIVATE LIMITED McCann Worldgroup India   Silver  
BIKES FOR THE BETTER WORLD BOTS McCann Worldgroup     Bronze
Explore the acquatic wonders Andaman Tourism Span Communications     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Contextual Newspaper Advertising-National
Entry Name Client/Brand Entrant Name      
SMALL ACTS OF KINDESS, OPENS HAPPINESS Coca Cola Lodestar UM Gold    
Nerolac CMYK color palette Kansai Nerolac Lodestar UM   Silver  
A day disrupted in the lives of Indians Skoda Mediacom     Bronze
i-can help Piramal Healthcare Limited Piramal Healthcare Limited     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Contextual Newspaper Advertising-Regional
Entry Name Client/Brand Entrant Name      
Adopt a Smoker dna dna (Diligent Media Corporation Limited)   Silver  
           
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Contextual Newspaper Advertising-Local
Entry Name Client/Brand Entrant Name      
Morphy Richards Integration with Femina Cook Book Morphy Richards BPN - A Division of Lintas India Pvt Ltd   no award  
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Direct Response Advertising-National
Entry Name Client/Brand Entrant Name      
Campaign for VCES Customs & Central Excise Fusion Advertising Services   Silver  
i-can help - World Contraception Awareness Week Piramal Healthcare Limited Piramal Healthcare Limited     Bronze
Yuva Sampadak Dainik Jagran Jagran Prakashan Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Direct Response Advertising-Regional
Entry Name Client/Brand Entrant Name      
Camlin Kokuyo Camlin BPN - A Division of Lintas India Pvt Ltd   Silver  
Amar Ujala Beti Hi Bachayegi Amar Ujala Publications Limited Amar Ujala Publications Limited   Silver  
Colour Mumbai Asian Paints Ogilvy & Mather Pvt. Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Direct Response Advertising-Local
Entry Name Client/Brand Entrant Name      
Omkar 1973 Worli Omkar Realtors & Developers Pvt Ltd Omkar Realtors & Developers Pvt Ltd No award    
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Innovation in Newspaper Advertising-National
Entry Name Client/Brand Entrant Name      
A day disrupted in the lives of Indians Skoda Mediacom   Silver  
Mahabharat Launch Innovation Star India Pvt. Ltd. Star India Pvt. Ltd.   Silver  
Power of Illusion Hindustan unilever Limited Mindshare   Silver  
Romedy NOW Launch Campaign Romedy NOW Bennett, Coleman and Co. Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Innovation in Newspaper Advertising-Regional
Entry Name Client/Brand Entrant Name      
Colour Mumbai Asian Paints Ogilvy & Mather Pvt. Ltd.      
1% Club Hebron Properties Pvt. Ltd. Hebron Properties Pvt. Ltd.      
VK JOY Vijay Karnataka Vijay Karnataka      
Space Campaign Hebron Properties Pvt. Ltd. Hebron Properties Pvt. Ltd.      
Go On Campaign Hebron Properties Pvt. Ltd. Hebron Properties Pvt. Ltd.      
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Innovation in Newspaper Advertising-Local
Entry Name Client/Brand Entrant Name      
First ever in India, largest number of Wedding Invite sent through Newspaper Dabur India Ltd. Maxus India     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Newspaper Ad for the Launch of a Product or Service-National
Entry Name Client/Brand Entrant Name      
Anger Management Print AD Comedy Central Viacom18 Media Pvt Ltd (Comedy Central)   Silver  
A day disrupted in the lives of Indians Skoda Mediacom   Silver  
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Newspaper Ad for the Launch of a Product or Service-Regional
Entry Name Client/Brand Entrant Name      
dna it app dna dna (Diligent Media Corporation Limited) No award    
Nach Baliye 6 Launch Ad Star Plus Star India Pvt Ltd      
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Newspaper Ad for the Launch of a Product or Service-Local
Entry Name Client/Brand Entrant Name      
Mahabharat Launch Star Network Mindshare   Silver  
Star Sports Refresh Star Network Mindshare   Silver  
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
 Best Newspaper Ad by a Large Television Spender-National
Entry Name Client/Brand Entrant Name      
Mahabharat on Star Plus Star India Pvt. Ltd. Star India Pvt. Ltd.   Silver  
The Hero AXN Zoom Advertising     Bronze
Romedy NOW Launch Campaign Romedy NOW Bennett, Coleman and Co. Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
 Best Newspaper Ad by a Large Television Spender-Regional
Entry Name Client/Brand Entrant Name      
BE ORIGINAL STAY ORIGINAL HBO PREMIUM CHANNELS HBO INDIA PVT. LTD No award    
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Newspaper Ad by a Large Television Spender-Local
Entry Name Client/Brand Entrant Name      
First ever in India, largest number of Wedding Invite sent through Newspaper Dabur India Ltd. Maxus India   Silver  
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Media Planning Strategy Incorporating Print-National
Entry Name Client/Brand Entrant Name      
A day disrupted in the lives of Indians Skoda Mediacom     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Media Planning Strategy Incorporating Print-Regional
Entry Name Client/Brand Entrant Name      
1% Club Hebron Properties Pvt. Ltd. Hebron Properties Pvt. Ltd.     Bronze
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