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Star, Mediacom, O&M among winners @exchange4media Dainik Bhaskar INK Awards

Star, Mediacom, O&M among winners @exchange4media Dainik Bhaskar INK Awards

Author | exchange4media News Service | Friday, May 16,2014 7:54 AM

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Star, Mediacom, O&M among winners @exchange4media Dainik Bhaskar INK Awards

The exchange4media Dainik Bhaskar INK Awards 2014 were given away to the best innovations in newspaper advertising at a glittering ceremony at ITC Grand Central, Lower Parel, Mumbai earlier tonight on May 15, 2014.

The exchange4media Dainik Bhaskar INK Awards endorse and celebrate innovation in newspaper advertising by creative agencies, media agencies, newspaper publishers, advertisers and all those who are associated with it. The Awards aim at raising the standard of crafts associated with creating the finest newspaper advertising.

Among the Excellence Awards, Star TV has been adjudged Advertiser of the Year.

Mediacom has been declared Media Agency of the Year.

Ogilvy & Mather is the Advertising Agency of the Year.

Among the other winners this year are The Times of India and Dainik Jagran, both of whom have won the Gold in the Campaign of the Year – National category.

Coca-Cola has won the Gold in the Best Contextual Newspaper Advertising – National category for its Small acts of kindness – Open Happiness campaign.

Skoda, STAR India and Hindustan Unilever share the Silver in the Best Innovation in Newspaper Advertising – National category.

The Awards were divided into two basic categories – Creative and Media Awards. The Creative Awards were given for powerful creative ideas that draw the reader’s attention and deliver the desired message in an impactful and memorable manner.

The Creative Awards included:
• Campaign of the Year
• Best Art Direction
• Best Copy writing
• Best Single Advertising-Single Ad or Campaign

The Media Awards included:
• Best Contextual Newspaper Advertising
• Best Direct Response Advertising
• Best Innovation in Newspaper Advertising
• Best Newspaper Ad for launch of a Product or Service
• Best Newspaper Ad by a large Television Spender
• Best Media Planning Strategy Incorporating Print
• Best Recruitment Ad

The Awards entries were judged by an esteemed Jury that was chaired by Shashi Sinha, CEO, IPG Mediabrands India. The Jury members included Raj Nayak, CEO, Colors; Satyajit Sen, CEO, ZenithOptimedia; Ravi Bharadwaj, Executive Director - Marketing, Dell; Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar Group| DB Corp; Girish Shah, Executive Vice President - Sales and Marketing, Godrej Properties; Sandeep Sharma, President, RK Swamy Media Group; and Anand Chakravarthy, Head – West, Maxus.

The screening committee included Dinesh Garg, Senior VP, TTK Prestige; Shailendra Katyal, Director, Marketing - Consumer Business, Lenovo; Jaimit Doshi, Head - Marketing, Kotak Securities; Anupam Bansal, Executive Director, Liberty Shoes; Prabhakar Tiwari, General Manager - Marketing Ceat; Avinash Pant, Marketing Head, Nike India; and Rajesh Nambiar, VP - Marketing, ICICI Lombard.

On the occasion, Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group said, “The exchange4media Dainik Bhaskar INK Awards are the ultimate honour for excellence in newspaper advertising. Bringing out creativity and innovation in print advertising is a difficult task and, therefore, these Awards salute the efforts and acknowledge the media and creative agencies.”
 

exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Campaign of the Year-National
Entry Name Client/Brand Entrant Name Gold Silver Bronze
Organ Donation Day/Compassion Day/I Lead India The Times of India Bennett Coleman & Co. Ltd. Gold    
Sanskarshala Dainik Jagran Jagran Prakashan Ltd. Gold    
Mahabharat Launch Star India Pvt. Ltd. Star India Pvt. Ltd.   Silver  
Good is in our dna dna dna (Diligent Media Corporation Limited)   Silver  
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Campaign of the Year-Regional
Entry Name Client/Brand Entrant Name      
Amar Ujala Beti Hi Bachayegi Amar Ujala Publications Limited Amar Ujala Publications Limited Gold    
Be A Hero Delhi Traffic Police Crayons Advertising Ltd.     Bronze
Dil Mein Hai Dilli toh vote Karenge Delhi State Election 4th December 2013 Mode Advertising and Marketing Pvt. Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Campaign of the Year-Local
Entry Name Client/Brand Entrant Name      
Author Headphones PENGUIN GROUP(INDIA) McCann Worldgroup India     Bronze
Dil Mein Hai Dilli toh vote Karenge Delhi Election Commission Mode Advertising and Marketing Pvt. Ltd.     Bronze
Mumbai Ki Dhadkan Fortis Healthcare Pvt. Ltd. Metal Communication Pvt. Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Art Direction-Campaign
Entry Name Client/Brand Entrant Name      
Colour Mumbai Asian Paints Ogilvy & Mather Pvt. Ltd.     Bronze
Adopt a Dog World For All Ogilvy & Mather     Bronze
Sharad Shamman Asian Paints Ogilvy & Mather Pvt. Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Art Direction-Single Ad
Entry Name Client/Brand Entrant Name      
Pig HyperCITY Retail (India) Ltd. Madison BMB India     Bronze
Lodha Fiorenza Lodha Developers Alok Nanda & Company     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Copywriting-Campaign
Entry Name Client/Brand Entrant Name      
dna ICan Women's Half Marathon 2013 dna dna (Diligent Media Corporation Limited)     Bronze
Campaign for VCES Customs & Central Excise Fusion Advertising Services     Bronze
EK DIN MEIN AKHBAAR... AMAR UJALA R K SWAMY BBDO     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Copywriting-Single Ad
Entry Name Client/Brand Entrant Name      
9th Letter The Times of India Bennett Coleman & Co. Ltd. Gold    
Unch Maza Zokha Puraskar Zee Marathi Zee Entertainment Enterprises Ltd – Zee Marathi     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Business to Business
Entry Name Client/Brand Entrant Name      
VK IRS Vijay Karnataka Vijay Karnataka     Bronze
MM Vishu Ad Malayala Manorama Co. Ltd The Malayala Manorama Co. Ltd      
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Consumer Durables
Entry Name Client/Brand Entrant Name      
MM GKSF Ad Malayala Manorama Co. Ltd The Malayala Manorama Co. Ltd no award    
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Corporate Image
Entry Name Client/Brand Entrant Name      
EK DIN MEIN AKHBAAR... AMAR UJALA R K SWAMY BBDO     Bronze
Sugar Braille Fortis Healthcare Ltd. Crayons Advertising Ltd.     Bronze
Karo Dil Se Dosti Fortis Healthcare Ltd. Crayons Advertising Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Banking, Financial Services and Insurance (BFSI)
Entry Name Client/Brand Entrant Name      
Global Offices Campaign State Bank of India Span Communications     Bronze
Manager Sahab Campaign Canara HSBC OBC Life Insurance Co. Ltd Canara HSBC OBC Life Insurance Co. Ltd      
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Consumer Goods
           
Entry Name Client/Brand Entrant Name      
The Hand Written Newspaper Korp Pens Innocean Worldwide Communication Pvt. Ltd.   Silver  
Colour Mumbai Asian Paints Ogilvy & Mather Pvt. Ltd.     Bronze
Author Headphones PENGUIN GROUP(INDIA) McCann Worldgroup India     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Foods & Beverages
Entry Name Client/Brand Entrant Name      
ARMYOGI GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LIM DACUNHA COMMUNICATIONS PVT. LTD.   Silver  
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-IT, Computers, Online Media, E-Commerce
Entry Name Client/Brand Entrant Name      
Desimartini celebrates Mothers Day Desimartini Desimartini     Bronze
Nirbhaya TOI 14th December iDiva.com HAVAS Worldwide India Pvt. Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Not for Profit and Public Service
Entry Name Client/Brand Entrant Name      
World Water Day Ad The Mathrubhumi Printing and Publishing Company Lt The Mathrubhumi Printing and Publishing Company Ltd.   Silver  
Adopt a Dog World For All Ogilvy & Mather   Silver  
Amar Ujala Beti Hi Bachayegi Amar Ujala Publications Limited Amar Ujala Publications Limited   Silver  
Sugar Braille Fortis Healthcare Ltd. Crayons Advertising Ltd.   Silver  
Be A Hero Delhi Traffic Police Crayons Advertising Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Real Estate
Entry Name Client/Brand Entrant Name      
Lodha Fiorenza Lodha Developers Alok Nanda & Company     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Retail
Entry Name Client/Brand Entrant Name      
Pig/Goat/Chicken HyperCITY Retail (India) Ltd. Madison BMB India     Bronze
English Music/Hindi Music/English Movies HyperCITY Retail (India) Ltd. Madison BMB India     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Creative Awards
Best Creative Advertising - Single Ad or Campaign-Travel, Transport, Tourism, Leisure
Entry Name Client/Brand Entrant Name      
Hotwheels Safari Series MATTEL TOYS PVT. LTD. Ogilvy & Mather - Mumbai   Silver  
Shoelace Monuments YATRA ONLINE INDIA PRIVATE LIMITED McCann Worldgroup India   Silver  
BIKES FOR THE BETTER WORLD BOTS McCann Worldgroup     Bronze
Explore the acquatic wonders Andaman Tourism Span Communications     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Contextual Newspaper Advertising-National
Entry Name Client/Brand Entrant Name      
SMALL ACTS OF KINDESS, OPENS HAPPINESS Coca Cola Lodestar UM Gold    
Nerolac CMYK color palette Kansai Nerolac Lodestar UM   Silver  
A day disrupted in the lives of Indians Skoda Mediacom     Bronze
i-can help Piramal Healthcare Limited Piramal Healthcare Limited     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Contextual Newspaper Advertising-Regional
Entry Name Client/Brand Entrant Name      
Adopt a Smoker dna dna (Diligent Media Corporation Limited)   Silver  
           
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Contextual Newspaper Advertising-Local
Entry Name Client/Brand Entrant Name      
Morphy Richards Integration with Femina Cook Book Morphy Richards BPN - A Division of Lintas India Pvt Ltd   no award  
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Direct Response Advertising-National
Entry Name Client/Brand Entrant Name      
Campaign for VCES Customs & Central Excise Fusion Advertising Services   Silver  
i-can help - World Contraception Awareness Week Piramal Healthcare Limited Piramal Healthcare Limited     Bronze
Yuva Sampadak Dainik Jagran Jagran Prakashan Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Direct Response Advertising-Regional
Entry Name Client/Brand Entrant Name      
Camlin Kokuyo Camlin BPN - A Division of Lintas India Pvt Ltd   Silver  
Amar Ujala Beti Hi Bachayegi Amar Ujala Publications Limited Amar Ujala Publications Limited   Silver  
Colour Mumbai Asian Paints Ogilvy & Mather Pvt. Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Direct Response Advertising-Local
Entry Name Client/Brand Entrant Name      
Omkar 1973 Worli Omkar Realtors & Developers Pvt Ltd Omkar Realtors & Developers Pvt Ltd No award    
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Innovation in Newspaper Advertising-National
Entry Name Client/Brand Entrant Name      
A day disrupted in the lives of Indians Skoda Mediacom   Silver  
Mahabharat Launch Innovation Star India Pvt. Ltd. Star India Pvt. Ltd.   Silver  
Power of Illusion Hindustan unilever Limited Mindshare   Silver  
Romedy NOW Launch Campaign Romedy NOW Bennett, Coleman and Co. Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Innovation in Newspaper Advertising-Regional
Entry Name Client/Brand Entrant Name      
Colour Mumbai Asian Paints Ogilvy & Mather Pvt. Ltd.      
1% Club Hebron Properties Pvt. Ltd. Hebron Properties Pvt. Ltd.      
VK JOY Vijay Karnataka Vijay Karnataka      
Space Campaign Hebron Properties Pvt. Ltd. Hebron Properties Pvt. Ltd.      
Go On Campaign Hebron Properties Pvt. Ltd. Hebron Properties Pvt. Ltd.      
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Innovation in Newspaper Advertising-Local
Entry Name Client/Brand Entrant Name      
First ever in India, largest number of Wedding Invite sent through Newspaper Dabur India Ltd. Maxus India     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Newspaper Ad for the Launch of a Product or Service-National
Entry Name Client/Brand Entrant Name      
Anger Management Print AD Comedy Central Viacom18 Media Pvt Ltd (Comedy Central)   Silver  
A day disrupted in the lives of Indians Skoda Mediacom   Silver  
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Newspaper Ad for the Launch of a Product or Service-Regional
Entry Name Client/Brand Entrant Name      
dna it app dna dna (Diligent Media Corporation Limited) No award    
Nach Baliye 6 Launch Ad Star Plus Star India Pvt Ltd      
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Newspaper Ad for the Launch of a Product or Service-Local
Entry Name Client/Brand Entrant Name      
Mahabharat Launch Star Network Mindshare   Silver  
Star Sports Refresh Star Network Mindshare   Silver  
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
 Best Newspaper Ad by a Large Television Spender-National
Entry Name Client/Brand Entrant Name      
Mahabharat on Star Plus Star India Pvt. Ltd. Star India Pvt. Ltd.   Silver  
The Hero AXN Zoom Advertising     Bronze
Romedy NOW Launch Campaign Romedy NOW Bennett, Coleman and Co. Ltd.     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
 Best Newspaper Ad by a Large Television Spender-Regional
Entry Name Client/Brand Entrant Name      
BE ORIGINAL STAY ORIGINAL HBO PREMIUM CHANNELS HBO INDIA PVT. LTD No award    
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Newspaper Ad by a Large Television Spender-Local
Entry Name Client/Brand Entrant Name      
First ever in India, largest number of Wedding Invite sent through Newspaper Dabur India Ltd. Maxus India   Silver  
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Media Planning Strategy Incorporating Print-National
Entry Name Client/Brand Entrant Name      
A day disrupted in the lives of Indians Skoda Mediacom     Bronze
exchange4media Dainik Bhaskar INK Awards 2014
Media Awards
Best Media Planning Strategy Incorporating Print-Regional
Entry Name Client/Brand Entrant Name      
1% Club Hebron Properties Pvt. Ltd. Hebron Properties Pvt. Ltd.     Bronze
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