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Star India Madison, Contract Advertising lead Prime Time Awards shortlist

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

Author | exchange4media News Service | Monday, Jan 16,2017 8:56 AM

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Star India Madison, Contract Advertising lead Prime Time Awards shortlist

The fourth edition of the exchange4media ‘s Prime Time Awards will be held on January 20, 2017 in Mumbai.

Launched in 2014, Prime Time Awards is one of the leading platforms to crown the absolute standard of creative excellence for television commercials. Television advertising involves two main tasks: creating a television advertisement that meets broadcast standards and then, placing the advertisement on television via a targeted air time media buy that reaches the desired customer.

Prime Time Awards offers creative advertising and media agencies a unique opportunity to showcase the best of their talents and to have their work judged by experts in the industry. Today, these are one of the most sought-after awards for industry leaders, from large international firms to local production companies and ad agencies.

The 2017 Prime Time Awards saw a total of 26 agencies and broadcasters make it to the shortlist. Madison currently leads in terms of total number of shortlisted entries with a whooping 41 entries making it to the shortlist. Star India also sees 25 of their entries selected for the shortlist. Last year’s Advertiser of the Year winner, Contract Advertising had to make do with 12 shortlisted entries, which is still the highest among creative agencies. Among the advertisers, Godrej Consumer Products sees 8 of their entries make the shortlist.

For additional details about the Prime Time Awards 2017, please visit the microsite by following the link below:

http://www.exchange4media.com/primetimeawards/2016/index.aspx

The complete shortlist can be seen here:

A. Best Creative Advertising - Single Ad or Campaign
A01. Automotive Products & Services
S.NO. Entry Name Entrant Client
1 Volkswagen Ameo Launch DDB Mudra Group Volkswagen Group Sales India Pvt. Ltd.
2 Droom Contract India Droom Technology Pvt. Ltd.
3 KUV100 - The Young SUV FCB Interface Mahindra & Mahindra Ltd
4 The New Age XUV500 FCB Interface Mahindra & Mahindra Ltd
5 Tough is what tough does FCB Interface Mahindra & Mahindra Ltd
6 Safar Bane Masti Bhara FCB Interface Mahindra & Mahindra Ltd
A02. Banking, Financial Services and Insurance (BFSI)
S.NO. Entry Name Entrant Client
1 HDFC Life Memories for Life HDFC Standard Life Insurance Company Limited HDFC Standard Life Insurance Company Limited
2 Haq Ek Behtar Zindagi Ka (Holiday TVC) Contract India UTI Mutual Funds
3 Haq Ek Behtar Zindagi Ka Contract India UTI Mutual Funds
4 Haq Ek Behtar Zindagi Ka (Watch TVC) Contract India UTI Mutual Funds
A03. Consumer Durables
S.NO. Entry Name Entrant Client
1 If it's good for a giant, it's good for me Publicis India Ambuja Cement Ltd.
2 Cello Butterflow - Lamba Naam JWT India Cello Plastic Products Ltd
3 It's Personal JWT India Godrej Security Solution
4 Samjhe Kya/Aap Samajthe Nahi Contract India Asian Paints Limited
5 Samjhe Kya/Aap Samajthe Nahi Contract India Asian Paints Limited
A04. Corporate Image
S.NO. Entry Name Entrant Client
1 Star Plus Refresh Nayi Soch Star India Pvt. Ltd. Star Plus
2 VIDEOCON #flagoffchange Rediffusion Y&R Videocon India Ltd.
3 Aankhe Khol De  TV TODAY Network Aaj Tak
4 LPU - Think Big Metal Communications Lovely Professional University
5 Haq Ek Behtar Zindagi Ka Contract India UTI Mutual Funds
A05. CSR & Social Welfare
S.NO. Entry Name Entrant Client
1 Breast Cancer Awareness Star India Pvt Ltd Star Plus
4 Safaigiri Awards & Singathon - Aaj Tak TV TODAY Network Aaj Tak
A06. E-Commerce & Web Services
S.NO. Entry Name Entrant Client
1 Friends of Fashion Myntra Myntra Designs Pvt. Ltd.
2 Crossing the Lakshmana Rekha Publicis India UrbanClap
3 Naukri.com 'Getting what you deserve?' JWT India Naukri.com
4 Cartrade.com - Rocky Bosco Madison BMB Cartrade.com
5 Myntra EORS Tayyar Ho Jao Happy Creative Services Myntra Designs Pvt. Ltd.
A07.Entertainment & Media
S.NO. Entry Name Entrant Client
1 Star Plus Refresh Nayi Soch Star India Pvt.Ltd Star Plus
2 ITS NOT FOOTBALL ITS WAR JWT India SONY PICTURES NETWORK INDIA PVT LTD
3 Naamkarann Kanyadaan Star India Pvt.Ltd Star Plus
4 POW Trailer Star India Pvt Ltd Star Plus
5 TIME TO SWITCH JWT India SONY PICTURES NETWORK INDIA PVT LTD
6 Aaj Ki Raat Hai Zindagi Star India Pvt.Ltd Star Plus
7 Star Plus Tamanna Thank You Mihir Star India Pvt.Ltd Star Plus
8 Bahu Hamari Rajni Kant Star India Pvt.Ltd Life OK
9 From Wall to TV Screen! Madison India Asian Paints Ltd
10 Siya Ke Ram Launch Star India Pvt.Ltd Star Plus
11 Siya Ke Ram Swayamvar Star India Pvt.Ltd Star India Pvt Ltd
A08. FMCG - Personal & Home Care
S.NO. Entry Name Entrant Client
1 Ragdo Mat, Take it Ezee Godrej Consumer Products Pvt. Ltd. Godrej Consumer Products Pvt. Ltd.
2 LAL HIT - Cockroach Chupega toh bhi nahi bachega Godrej Consumer Products Pvt. Ltd. Godrej Consumer Products Pvt. Ltd.
3 Kyunki ghar ke har kone mein hai Danger Godrej Consumer Products Pvt. Ltd. Godrej Consumer Products Pvt. Ltd.
4 GK Fabric Roll on launch JWT India Good Knight Fabric Roll On
5 Cheers to strong hair Publicis India J.K. Helene Curtis Limited
6 #SoWeightless Publicis India Hindustan Unlilever Ltd.
7 Happy Bathrooms! Godrej Consumer Products Pvt. Ltd. Godrej Aer Pocket
8 High-fashion meets Skincare Publicis India Hindustan Unilever Ltd.
9 #Deoreborn Godrej Consumer Products Pvt. Ltd. Cinthol Deostick
A09. Food & Beverages
S.NO. Entry Name Entrant Client
1 Pepsi Thi Pi Gaya : Hunger Strike JWT India Pepsico
2 Smartness Wali Sweetness Contract India Zydus Wellness
3 A pizza takes on burger giants Contract India Jubilant Foodworks
4 Dabur Glucose Contract India Dabur India Ltd.
5 BakeSmith: Quest of the orginal English Marie Everest Brand Solutions Bake Smith
6 Smartness Wali Sweetness (Kheer TVC) Contract India Zydus Wellness
7 Smartness Wali Sweetness (Jiju TVC) Contract India Zydus Wellness
A010. Jewellery, Fashion & Lifestyle
S.NO. Entry Name Entrant Client
1 Queen of hearts Titan Company Ltd Tanishq
2 Ek heera apke heere ke liye JWT India Forevermark Diamonds Private limited
3 Raymond-Shades Of White Madison India Raymond Limited
4 Trouser Exchange Madison India Raymond Limited
A011. Retail
S.NO. Entry Name Entrant Client
1 Endless Ways Out JWT India Landmark Group - Lifestyle International Pvt. Ltd.
2 Raymond-Shades Of White Madison India Raymond Ltd.
3 Trouser Exchange Madison India Raymond Ltd.
A013. Travel, Tourism & Leisure
S.NO. Entry Name Entrant Client
1 Hotel Look kar befikar book kar Publicis India MakeMyTrip India Pvt. Ltd.
2 MMT_HotelCampaign MakeMyTrip MakeMyTrip India Pvt. Ltd.
3 SpiceMax and Hot Meals Publicis India SpiceJet Ltd
4 Ola Micro Happy Creative Services ANI Technologies Pvt.Ltd.
B. Best Media Strategy
B01. Best Integrated TV Campaign
S.NO. Entry Name Entrant Client
1 Nike - Find Your Edge Mindshare Nike India Pvt. Ltd.
2 Har Ghar Kucch Kehta Hai Madison India Asian Paints Ltd
3 Vodafone SuperNet Ogilvy Vodafone India
4 Raymond-Shades Of White Madison India Raymond Limited
5 Feeding Dreams Mindshare Kellogg India Pvt Ltd
6 Kurkure Why So Sweet Mindshare PepsiCo India
7 Safaigiri Awards & Singathon - Aaj Tak TV TODAY Network Aaj Tak
B02. Best Launch/Re-Launch Strategy
S.NO. Entry Name Entrant Client
1 Good News of the Day Madison India Hardcastle Restuarants Pvt Ltd
2 Happy Bathrooms! Godrej Consumer Products Pvt. Ltd. Godrej Cosumer Products Pvt. Ltd.
3 #Deoreborn Godrej Consumer Products Pvt. Ltd. Godrej Consumer Products Pvt. Ltd.
4 Roz Subah Bolo GoodKnight Madison India Godrej Cosumer Products Pvt. Ltd.
B03. Best Integration of Brand & Movie
S.NO. Entry Name Entrant Client
1 Saffola Active with Movie " Ki & Ka " Madison India Marico Ltd. 
3 ABP News and Jai Gangaajal association ABP News Network ABP News
4 Alto MS Dhoni Special Edition Initiative Media Maruti Suzuki India Ltd.
5 Driving Gurukul of content Mindshare United Spirits Ltd
B04. Best Integration of Digital Content with TV
S.NO. Entry Name Entrant Client
1 Girl in the City Mindshare Castrol India Limited
2 CEAT Chase The Monsoon-3 Madison India CEAT LTD
4 Dial for Colour Consultation on your TV Remote Madison India Asian Paints Ltd
5 Break Up With Junk/Crave No More Madison India Marico
6 Raymond Whites iProspect Raymond Limited
B05. Best Use of Entertainment Channel
S.NO. Entry Name Entrant Client
1 Roz Subah Bolo GoodKnight Madison India Godrej Consumer Products Limited
2 Har Ghar Kucch Kehta Hai Madison India Asian Paints Ltd
3 Celebrate your roots Madison India Marico
4 Let's Play Madison India Asian Paints Ltd
5 OLX 30 Seconder Story Maxus India OLX India
6 CEAT Chase The Monsoon-3 Madison India CEAT LTD
7 Rongborsha - Simplifying Shades of Bengal Madison India Asian Paints Ltd
8 Meelon Chali Muskaan Kapil Sharma ke Sang Madison India TVS Motor Company
B06. Best Use of Influencers/Celebrities
S.NO. Entry Name Entrant Client
1 Nike - Find your Edge Mindshare Nike India Pvt. Ltd.
2 Rock the Spotlight with Livon Madison India Marico Ltd.
3 Vodafone SuperCheer: Hakke Bakke Ogilvy Vodafone India
4 NEXA - IIFA Collaboration Initiative Media Maruti Suzuki India Ltd.
5 Saffolalife Chotte Kadam Small Steps to a Healthy Heart Madison India Marico
B07. Best Use of Kids/Knowledge/Lifestyle Channel
S.NO. Entry Name Entrant Client
1 Finger Sport to Physical Sport Mindshare  Star India Pvt. Ltd.
2 Kids Carnival with Chhota Bheem MediaCom Future Retail Limited
3 From Wall to TV Screen! Madison India Asian Paints Ltd
B08. Best Use of News Channel
S.NO. Entry Name Entrant Client
1 Tata Salt Rio Olympics Namak ke Waaste Madison India Tata Chemicals Ltd.
2 Feeding Dreams Mindshare Kellogg India Pvt Ltd
3 Desh ka Swaad with Chef Harpal Madison India Tata Chemicals Ltd.
B09. Best Use of Regional Entertainment Channel
S.NO. Entry Name Entrant Client
1 TVS StaR City+ Rocks the Lungi Dance in TN, AP & Karnataka Madison India TVS Motor Company
2 Nihar Naturals I am Capable Madison India Marico Ltd.
3 When NEEM Coil entered households to make you a TV Star Madison India Godrej Consumer Products Limited
4 Rongborsha - Simplifying Shades of Bengal Madison India Asian Paints Ltd
5 Bingo Mad Angle Music Star Madison Media ITC Ltd.
6 TVS StaR City+ & Colors Kannada - Anubandha (A Sweet Bond) Madison India TVS Motor Company
B010. Best Use of Sponsorship/Best Branded Content
S.NO. Entry Name Entrant Client
1 Nike- Find Your Edge Mindshare Nike India Pvt. Ltd.
2 Har Ghar Kucch Kehta Hai Madison India Asian Paints Ltd
3 Tata Salt Rio Olympics Namak ke Waaste Madison India Tata Chemicals Ltd.
4 CEAT Chase The Monsoon-3 Madison India CEAT LTD
5 TVS StaR City+ Salutes the Stars behind the Stars Madison India TVS Motor Company
6 Carat India Carat India Reebok India
7 Celebrate your roots Madison India Marico
8 Desh ka Swaad with Chef Harpal Madison India Tata Chemicals Ltd.
9 NEXA - 24 Collaboration Initiative Media Maruti Suzuki India Ltd.
10 NEXA - IIFA Collaboration Initiative Media Maruti Suzuki India Ltd.
11 Meelon Chali Muskaan Kapil Sharma ke Sang Madison India TVS Motor Company
12 Snapdeal Or No Deal Madison Media Snapdeal
13 Say no to Food Poisoning Godrej Consumer Products Pvt. Ltd. Lal HIT
B011. Best Use of Sports channel
S.NO. Entry Name Entrant Client
1 Maruti Brezza - IPL Initiative Media Maruti Suzuki India Ltd.
2 Aaj Manao No1 Yaari Mindshare United Spirits Ltd
3 Lenovo GoNew Mindshare Lenovo India Ltd
4 David Vs Goliath Retold Madison India TVS Motor Company
C. Best Program Launch
C01. Best Program Launch
S.NO. Entry Name Entrant Client
1 ABP News MahaRamlila ABP News Network ABP News
2 May I Come In Madam Star India Pvt. Ltd. Life OK
3 Ichapyari Nagin SAB TV SAB TV
4 POW Campaign Star India Pvt. Ltd. Star Plus
5 Naagarjun Star India Pvt. Ltd. Life OK
C02. Best Program Promotion
S.NO. Entry Name Entrant Client
1 POW Campaign Star India Pvt. Ltd. Star Plus
2 Naamkarann Campaign Star India Pvt. Ltd. Star Plus
3 Naamkarann Kanyadaan Star India Pvt. Ltd. Star Plus
4 Siya Ke Ram Swayamvar Star India Pvt. Ltd. Star Plus
5 POW Trailer Star India Pvt. Ltd. Star Plus
6 Star Plus Tamanna Thank You Mihir Star India Pvt. Ltd. Star Plus
7 MasterChef India S5 - Not Just A Hobby Star India Pvt. Ltd. Star Plus
C03. Best Consumer Marketing Strategy
S.NO. Entry Name Entrant Client
1 Siya Ke Ram Swayamvar Star India Pvt. Ltd. Star Plus
2 Siya Ke Ram Launch Star India Pvt. Ltd. Star Plus
3 Star Plus Tamanna Star India Pvt. Ltd. Star Plus
4 POW Campaign Star India Pvt. Ltd. Star Plus
C04. Best Trade Marketing Strategy
S.NO. Entry Name Entrant Client
1 Zee Classic – Classic Debut Zee Entertainment Enterprises Ltd. Zee Classic
2 Zee Classic – AAJ KA CLASSIC Trade Activation Zee Entertainment Enterprises Ltd. Zee Classic
3 ABP News Distribution - Ye Dosti(Next Level) ABP News Network ABP News
4 ABP Live Trade Campaign ABP News Network ABP News
C05. Public Awareness
S.NO. Entry Name Entrant Client
1 Safaigiri Awards & Singathon - Aaj Tak TV TODAY Network Aaj Tak
2 Aankhe Khol De TV TODAY Network Aaj Tak
3 Savdhaan India Star India Pvt. Ltd. Life OK

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