Top Story


Home >> Advertising >> Article

Standard Electricals releases 3 new TVCs featuring Alia Bhatt

Font Size   16
Standard Electricals releases 3 new TVCs featuring Alia Bhatt

Standard, a brand of Havells India Limited has launched three new TVCs featuring their brand ambassador, actor Alia Bhatt. Standard wanted to position itself as a company that’s built for the young and energetic. To carry forward this imagery, they positioned themselves as “Built for Young Energy”.

In the three TVCs developed by Mullen Lintas, Bhatt is shown setting up her new home in the first film and consecutively in the other films she’s all settled in with the help of products by Standard.

Watch TVC:

In the first TVC, Alia Bhatt has bought a new house and is having a look at it with her interior designer and a contractor. She plans for her home, placing post-its everywhere in the house indicating where different electrical appliances like TV, hair dryer, lamp, etc. will be placed.

The brief given to Mullen Lintas was to build on the fact that Standard products are made for young energy.

In the second TVC, she has shifted in to her new home and throws a house warming party for all her friends and she plays around with Standard switches for a disco effect. Directed by Gauri Shinde from Offroad Films, the film showcases her attention to the different stories all leading to one main story of built for young energy - Standard.

Shriram Iyer, National Creative Director, Mullen Lintas explained, “The three stories that we have done are about a young, successful girl who is moving into an apartment, setting it up and has a house warming party, in due course of time, she is discovering new ways to use these products in her life. These films showcase the seamless integration of the Standard products in Alia’s life.”

Commenting on the TVCs, Anil Rai Gupta, Chairman and Managing Director, Havells India Limited said, “She truly represents the ‘Young Energy of India’ which will be the new positioning for the brand. We firmly believe in fulfilling the aspirations of modern day consumers who are confident, independent and do not want to settle for less. She aptly represents our brand’s ideology of style with substance and is a perfect blend of everything that the brand stands for.”

The TVC is being aired on general entertainment channels and on the ongoing India-South Africa series and is released in Hindi, Gujarati and six other regional languages.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends