Top Story


Home >> Advertising >> Article

Standard Chartered moves Rs 20-crore creative business to TBWA-India

Font Size   16
Standard Chartered moves Rs 20-crore creative business to TBWA-India

Global realignments can bring about significant changes for the Indian advertising industry. Financial major Standard Chartered Bank is moving its creative business to TBWA-India. The shift of the Rs 20-crore business comes in the wake of a global realignment, which will be effective in India from January 15, 2005. The account moves from JWT.

Confirming the development, Sugato Banerjee, Head, Marketing, Consumer Banking, Standard Chartered, said, “TBWA-India is a great agency. They have a good track record in the country and internationally too they have a great reputation. We review our business periodically and this only ensures that fresh and innovative thinking in the business.”

With this change, all functions of Standard Chartered Bank, which includes banking services, loans, credit cards, come into the custodianship of TBWA-India. “Apart from this, the other initiatives that we are involved in, like Mumbai Marathon, also would be taken care of by TBWA-India.”

For TBWA-India, this is a significant win. Agency officials, however, weren’t available for comments at the time of filing the story.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India