Global realignments can bring about significant changes for the Indian advertising industry. Financial major Standard Chartered Bank is moving its creative business to TBWA-India. The shift of the Rs 20-crore business comes in the wake of a global realignment, which will be effective in India from January 15, 2005. The account moves from JWT.
Confirming the development, Sugato Banerjee, Head, Marketing, Consumer Banking, Standard Chartered, said, “TBWA-India is a great agency. They have a good track record in the country and internationally too they have a great reputation. We review our business periodically and this only ensures that fresh and innovative thinking in the business.”
With this change, all functions of Standard Chartered Bank, which includes banking services, loans, credit cards, come into the custodianship of TBWA-India. “Apart from this, the other initiatives that we are involved in, like Mumbai Marathon, also would be taken care of by TBWA-India.”
For TBWA-India, this is a significant win. Agency officials, however, weren’t available for comments at the time of filing the story.