Standard Chartered has bagged the title sponsorship for Afro-Asia Cup. The event will be called Standard Chartered Afro-Asia Cup. Hero Honda had bagged the sponsorship for the Asian team, while Sahara Computers was sponsoring the African team, confirmed Satish Menon, President, Sports and Media, Nimbus.
Nimbus Sport has acquired three-year rights for the Afro-Asia Cup cricket tournament, beginning this year. Nimbus Sport has entered into a commercial agreement with the Asian Cricket Council for this purpose and will now be the broadcaster for the three editions of the tournament.
“We own the commercial rights for the event for the next three years. This year, we have sub-licensed the sponsorships to these companies,” Menon said.
Commenting on this development, Neel Chatterjee, Head Corporate Affairs, South Asia of Standard Chartered, said, “Standard Chartered Bank is the leading international bank in Asia and Africa, and our association with this event underlines this position.”
On the association, Pawan Munjal, Managing Director, Hero Honda Ltd, said, “I am delighted that Hero Honda is associated as team sponsor of such a powerful all-star Asia Team. Hero Honda hopes that this association with the Afro-Asia Cup will define a new dimension to our association with the sport.”
Sahara Computers, the IT division of the conglomerate Sahara group, is sponsoring the African team. Atul Gupta, Managing Director, Sahara Computers, said, “Sahara Computers is proud to be associated with the inaugural Standard Chartered Afro-Asia Cup as the team sponsor of the Africa team. We believe that this tournament will help to develop and promote the game in Africa and create new cricketing heroes within the continent.”
The ICC has sanctioned the Afro-Asia Cup matches as One-Day Internationals. All matches will be day-night. The matches will be held on August 17 at Supersport Park, Centurion; August 20 at Kingsmead, Durban, and August 21 at Kingsmead, Durban.
Total prize-money for this year's event is $100,000. The winning team in each match receives $25,000, the Man of the Match, $5,000, and the Man of the Tournament $10,000.