Global Cricket Corporation Pte Ltd (GCC), the commercial partner of the International Cricket Council (ICC), has announced that Standard Chartered Bank is the regional official sponsor of the ICC Champions Trophy 2006 for various territories in Asia, including India. StanChart has been awarded the regional official sponsorship rights for the ICC Champions Trophy to be held in India in October-November 2006.
As regional official sponsor, Standard Chartered Bank will receive on-ground sponsorship benefits like category exclusivity in all the relevant territories, branding and signage, tickets and hospitality, benefits and protections.
Percy Sonn, President, ICC, said, “We are thrilled that Standard Chartered Bank has joined ICC’s family of supporters by becoming an official sponsor. Cricket’s ability to attract a world-renowned brand such as Standard Chartered to become an official sponsor is a demonstration of the game’s global appeal and health.”
Ian Frykberg, Managing Director, GCC, said, “We are delighted to welcome Standard Chartered Bank to the family of ICC Champions Trophy 2006 sponsors and their support demonstrates their ongoing commitment to sports.”
Neeraj Swaroop, CEO, Standard Chartered Bank India, said, “Cricket is nothing less than a religion in the region. With partnership and teamwork being core values of the Standard Chartered brand, and given our track record of sponsoring sports events across the world, we believe this is a wonderful opportunity to reach out to our stakeholders cutting across boundaries, age groups and socio economic classes.”
Digvijay Singh, CEO, Nimbus Sport, said, “This is Standard Chartered Bank’s second major sponsorship in cricket and Nimbus is pleased to have played a key role in bringing them into cricket sponsorships and into the ICC sponsor family.”