The stage is set for exchange4media Group’s flagship conference – exchange4media Conclave. The 10th edition, presented by NewsX, is being held in New Delhi today. It boasts of a stellar speaker line-up that comprises some of the best minds in the business, both globally and in India.
The most respected name in the media fraternity Sir Martin Sorrell, Chief Executive, WPP, will deliver the keynote address.
The theme for this year’s Conclave is ‘Challenges of the changing media, marketing and communication landscape’. At a time when the media, marketing and communication industries are going through a process of transformation, exchange4media Conclave 2013 seeks to get the influencers in these fields on the same platform to discuss and debate the opportunities and challenges.
Speakers include Aroon Purie, Editor-in-Chief, India Today; Rajdeep Sardesai, Editor-in-Chief, IBN18 Network; Sam Balsara, Chairman, Madison World; Venkatesh Kini, Deputy President – India and Southwest Asia, Coca-Cola; Subodh Marwah, Marketing Director, Carlsberg; Arunabh Das Sharma, President, Bennett, Coleman & Co; Mallikarjuna Das, CEO, StarcomMediaVest Group; Rahul Sharma, Co-Founder and Executive Director, Micromax; Rohit Ohri, Executive Chairman, Dentsu India Group; Sanjeev Kapur, CMO, Citibank; Srikant Sastri, Co-Founder, Crayon Data; Ashish Bagga, CEO, India Today Group; Farokh T. Balsara, Partner and EMEIA Industry Leader, Media & Entertainment, EY; Jawhar Sircar, CEO, Prasar Bharti; LV Krishnan, CEO, TAM Media Research; Sunil Lulla, MD and CEO, Times Television Network; Prananjoy Guha Thakurta, Senior Journalist; and R Sukumar, Editor, Mint.
The conference will throw light on how the past decade has seen numerous developments that have changed the very fabric of marketing activities. Consumers are socially networked and value-conscious and have heightened expectations of how companies respond to their demands. Along with the challenges, however, are the opportunities – marked improvement in the understanding of consumer behaviour and socio-economic environment, and the emergence of data collection and analytical techniques that give marketers unprecedented access to previously hidden aspects of buying behaviour.
The Conclave will also explore how creative directors and media planners are coping with the current ubiquitous and volatile media landscape.
Watch this space for highlights of the exchange4media Conclave...