The International Advertising Association (IAA), on occasion of its Platinum Jubilee, is organising a Global Marketing Summit in partnership with exchange4media.
The Summit is going to be held today at Taj Lands End, Mumbai.
The goal of the Summit is to sharply underscore the importance of marketing and the competitive advantage it provides to products and services.
Eminent speakers include Wally Olins, Chairman and Co-Founder, Saffron Brand Consultants; Ashley Benigno, Director – Creative Expression, Global Brand Strategy & Marketing Creation, Nokia, Finland; Will Platt-Higgins – Director, Global Account Partnerships, Facebook, USA; Sanjeeb Chaudhuri, Regional Head for South Asia and Global Head of Marketing, Standard Chartered Bank; Tyler Bryson, General Manager – Marketing & Operations, Microsoft SMSG India; and Arunachalam Muruganantham, CEO, Jayaashree Industries, India. The speakers will throw light on global marketing next practices.
In addition to the day-long deliberations, the highlight of the Summit is going to be the Special Dinner Session when Chief Minister of Gujarat, Narendra Modi will address the delegates on his vision of Brand India, and initiatives that he will take to put our economy strongly on the global stage.