The India Chapter of International Advertising Association (IAA) has announced the IAA Creative Lantern Awards, which will see the who’s who of marketing, advertising and media gather in Mumbai on November 28. The invitees will witness the presentation of IAA’s first Creative Lantern Award at the hands of Nobel Laureate Dr Rajendra Pachauri.
The Award is for the best campaign chosen to mobilise funds for ‘the Lighting a Billion Lives’ campaign being spearheaded by The Energy Resources Institute (TERI) and supported by the India Chapter of the IAA.
An elite jury chaired by Dr Pachauri along with Indra Abidin, Chairman and World President of IAA; Jaideep Bose; Prasoon Joshi; Gautam Singhania; Shabana Azmi; Anuradha Mahindra; Pradeep Guha; Shobha De; Raj Nayak; and Naina Lal Kidwai will view five entries that had been short-listed earlier, and select the winning entry.
Raj Nayak, CEO, NDTV Media, and President of IAA, India Chapter, said, “The presence of Dr Pachauri, and Indra Abidin was befitting the stature of the event. Apart from leading business leaders, the evening would also be graced by a top Bollywood star, whose name is being kept a surprise.”
This public service initiative attempted by the advertising community is a passionate case for the role of the common man in changing his outlook and life processes to include energy conservation in their daily lives.
The IAA, with the support of the entire communications industry in India, will appeal to corporate bodies and well meaning millions of citizens of the country to partner in this unique initiative by contributing towards the cost of one or more solar lanterns.