The Festival of Media, touted as the world’s first global festival of media creativity and innovation, will kick off on April 19, 2009 at the Palacio de Congresos at Valencia, Spain. The Festival theme this year is ‘An industry in transition’. In its third year, the Festival is seen as a strong platform that showcases the best creative media thinking and explores emerging media opportunities.
This year also celebrates the launch of the inaugural Festival of Media Awards (FMAs), a global awards programme for the media industry designed to reflect the radical changes taking place in the communications business.
From Venice to Valencia
The Festival of Media was launched in 2007 in Venice, as the world’s first global festival of media creativity. In its first year, it had attracted over 450 of the international media advertising community’s most senior directors and was welcomed as an important new addition to the media business calendar. The second Festival in 2008 doubled in size – with over 850 delegates attending – and established the event as a must attend occasion.
In 2009, the Festival found a new home – Valencia. This year, the Festival would comprise a two-day conference involving the senior leaders of the world’s most influential advertisers, media and advertising agencies and media owners as speakers; provoking debate and showcasing excellence. There would also be a Media Laboratory exhibition, showcasing international media opportunities and emerging channels. In addition to the Festival of Media Awards, the Festival would also comprise social events attempting to provide industry networking.
On choosing Valencia as the Festival venue, Charlie Crowe, CEO, C Squared, the organisers of the Festival of Media, explained, “This year, Spain has been winning our tennis tournaments, picking up our football trophies and resurgent Spanish businesses appear to be buying up all our banks, airports and creating the coolest brands. Perhaps all this was in our thoughts when we visited! Valencia has everything the Festival needs, and more, and allows us to create an even better experience for our delegates and commercial partners.”
An Industry in Transition
The sessions have some of the most high-powered names of the business speaking on subjects that would give some direction for the road ahead for the industry. Fernando Rodes Vila, CEO, Havas, would speak on ‘Not Forgetting the Future’; Jean-Charles Decaux, Co-CEO, JCDecaux, would speak on ‘Migration & the Great Outdoors’; and Hernan Lopez, COO, Fox International Channels, will address the subject ‘What TV & Online can Learn from Each Other’.
There will be a series of sessions on Media Agency Reprise – some of the speakers here include Steve King, Worldwide CEO, ZenithOptimedia; and Maria Luisa Francoli, CEO, MPG; Mike Cooper, Worldwide CEO, PHD; Dominic Proctor, CEO, Mindshare Worldwide; Stephen Allan, CEO, MediaCom; and Charles Courtier, CEO, Mediaedge:cia.
One of the most interesting sessions is expected to be the Global CEO Spotlight, which would see global heavyweights like Jack Klues, Managing Partner, VivaKi (Chairman, Publicis Media Groupe); Nick Brien, President & CEO, Mediabrands; Mainardo de Nardis, CEO, OMD Global; and Jerry Buhlmann, CEO, Aegis Media, take part.
Some of the other speakers include Paul Johnson, Global Head of Marketing & Brand Partnerships, Endemol; Mauricio Mota, Chief Storytelling Officer, The Alchemists; Babs Rangaiah, Director - Global Communications, Unilever; Chuck Porter, Co-Chairman, Crispin Porter + Bogusky; Bernhard Glock, VP of Global Media & Communications, Procter & Gamble; Maarten L Albarda, Director - Media & Communication Innovation, The Coca-Cola Company; Chris Ahearn, President, Reuters Media; Saul Berman, Global & Americas, Strategy & Change Practice Leader, IBM Global Services; Douglas McCallum, SVP Europe, eBay; and Gian Fulgoni, Chairman & Co-founder, comScore.