Hyundai Motor India Ltd has recently shifted its Rs 25- crore Santro ad account from SSC&B Lintas to Saatchi & Saatchi Ltd, which was handling the account two years ago. However, SSC&B Lintas will continue to handle the advertising account of Sonata.
The company has earmarked a total ad budget of Rs 60 crore to promote its brands Hyundai Santro, Accent and Sonata this fiscal. Hyundai has recently renewed its contract with cine star Shah Rukh Khan who has been the face of ‘Hyundai’ for the last few years.
According to company sources, the rationale behind the recent account shift was to focus on each segment with special attention. As per the new communication strategy, Grey Worldwide handles the ad account of Accent, while Saatchi & Saatchi handles Hyundai Santro. And SSC&B Lintas will design the communication strategy for Sonata.
According to sources, Saatchi & Saatchi is all set to launch a new ad campaign to promote the Hyundai Santro soon.