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SSC&B Lintas wins Rs 8-10 crore Orix business

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SSC&B Lintas wins Rs 8-10 crore Orix business

SSC&B Lintas has bagged the Orix Auto and Business Solutions (OABS), a joint venture between Japan's Orix Corporation and Infrastructure Leasing and Financial Services (IL&FS). The account is pegged in the region of Rs 8-10 crore. The indication so far is that this will be a full service business.

The win comes in the wake of a multi-agency pitch, though there is no information of the other agencies in the fray. Confirming the win, Ashish Bhasin, President, SSC&B Lintas, said, "We are delighted to have bagged the Orix account and am sure that SSC&B Lintas Delhi, under the able leadership of Suresh Tiwari, will create an exciting partnership with Orix. We at SSC&B Lintas are thrilled that our efforts to build India's first integrated world class agency are bearing fruit so rapidly."

OABS is a lead player in business transport solutions, car rental services and related areas. Currently operating in 12 cities in India, OABS is all set to expand into several other cities and towns in the Indian market.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.