The appointment of Ashish Bhasin as President, SSC&B Lintas, meant a significant amount of changes in the agency’s people structure. In the process of revamping the agency, SSC&B Lintas has decided to adopt a new corporate identity as well.
“It’s a complete revamp of corporate identity which will take place across all our offices in a phased manner,” says Bhasin, “We have changed our logo, to give a modern contemporary look signifying an outlook of tomorrow.”
Sharing further, he adds, “This is in keeping with our promise of world class identity. It’s a part of the complete makeover that is happening. There are more such changes that you will see soon on this.”
This change comes in the wake of the agency making significant top management changes in its Delhi office. “SSC&B Lintas has been upgrading its people, systems and its communication services product to match the best worldwide standards,” asserts Bhasin.