Top Story


Home >> Advertising >> Article

SSC&B Lintas to adopt new-look corporate identity

Font Size   16
SSC&B Lintas to adopt new-look corporate identity

The appointment of Ashish Bhasin as President, SSC&B Lintas, meant a significant amount of changes in the agency’s people structure. In the process of revamping the agency, SSC&B Lintas has decided to adopt a new corporate identity as well.

“It’s a complete revamp of corporate identity which will take place across all our offices in a phased manner,” says Bhasin, “We have changed our logo, to give a modern contemporary look signifying an outlook of tomorrow.”

Sharing further, he adds, “This is in keeping with our promise of world class identity. It’s a part of the complete makeover that is happening. There are more such changes that you will see soon on this.”

This change comes in the wake of the agency making significant top management changes in its Delhi office. “SSC&B Lintas has been upgrading its people, systems and its communication services product to match the best worldwide standards,” asserts Bhasin.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve