SSC&B Lintas, Bangalore, has been on a roll for the past several weeks. In end-April the agency had picked up Royal Challenge, one of the power brands in the UB portfolio. Within a fortnight of that, the agency notched up the business of CIOL, India’s pioneering IT portal.
These two wins in quick succession reflect the aggressive growth path that SSC&B Lintas has charted out for itself. The Bangalore branch has, in the recent past, gone in for a total makeover of its team to help it achieve sustained growth. In creative alone, the agency has inducted several new faces since April. Art Directors Sunitha Nadig and Dhritiman Mitra, and Copywriters Sridhar Matrubai and Jasper Daniel have come on board, thus giving the team an impressive breadth and depth. The creative team has been reorganised under the leadership of two vastly experienced professionals – Aniruddha Ghosh (ACD Art) and V Sairam (ACD Copy).
The contours of a new account management and planning team are already in place to deliver front-end momentum to clients’ strategic and operational needs. According to Ranjit Kumar Gupta, Business Head, SSC&B Lintas, Bangalore, “Getting the right profile match in account management and planning was not easy, because we were looking for people with a particular set of qualities to manage the rapid growth in business as well as be a springboard for creative.”
For the record, SSC&B Lintas, Bangalore also handles Cybermedia Dice, the world’s largest tech job portal; Proline and Vivaldi; Motul Lubricants and Cisco (R&D division). The agency’s UB portfolio comprises Gilbey’s Green Label, Royal Challenge and a developmental project that will culminate in a brand launch in due course.
It may be recalled that G S Shridhar, formerly of Lowe and Mudra, took over SSC&B Lintas, Bangalore, as Branch Head and Creative Director in December 2005. Commenting on his appointment at the time, Ashish Bhasin, Director IMAG and President, SSC&B Lintas, had said, “I am confident that Shridhar will lead the Bangalore team to new heights.” When asked to evaluate his decision six months down the road, Bhasin said, “Our mandate is clear: we must be a great place to work and growth must never come at the cost of quality. I am glad Shridhar has embraced the spirit of this mandate.”