Taurus Mutual Fund, which has unveiled an aggressive marketing and brand building initiative, has signed SSC&B Lintas Delhi as its creative agency. Industry sources peg the account to be in the region of Rs 5 crore to Rs 7 crore.
SSC&B Lintas had recently created a new brand identity for Taurus Mutual Fund.
Commenting on the win, Ashish Bhasin, President, SSC&B Lintas, said, “We are very happy to have got the opportunity to strengthen the Taurus Mutual Fund brand and are looking forward to providing the brand with a really effective communication. It is heartening to see clients react positively to our efforts in making SSC&B Lintas a truly world class agency.”
R K Gupta, Managing Director, Creditcapital Asset Management Co, said, “We have been consistently outperforming other mutual funds and have grown substantially over the last 2-3 years. The time is ripe for us to appoint professionals like SSC&B Lintas to build on our strengths for future competitiveness. We were impressed with their strategic and creative approach and are bullish about our marketing initiatives.”
Taurus Mutual Fund plans to increase the reach of the funds to cover entire entire India and expand its investor base. The future marketing initiatives also include launch of various innovative schemes.
SSC&B Lintas has won several new businesses in the last year, including MTNL, Essar Oil, Orix, Cybermedia Dice, Harrisson Malayalam, Motul and many others. Videocon group, Vardhaman, TDV (Gilbey’s Green Label, etc), IIHT, Abbot and ICICI Direct are among the other clients of SSC&B Lintas.