Close on the heels of bagging the One India Plan launch of BSNL, SSC&B Lintas have won the Magppie India account. Magppie is a premium lifestyle range of home accessories in steel.
Confirming the win, Ashish Bhasin, President, SSC&B Lintas, said, “It’s a great phase for SSC&B Lintas. We are happy to get the brand custodianship of Magppie and we are sure this partnership will be mutually beneficial and will cause explosive growth, both for Magppie and for SSC&B Lintas. The category lends itself to path breaking advertising and we intend to do that.”
SSC&B Lintas also handles the UB Group, MTNL, BSNL, Essar Oil, ICICI Direct.Com, Harrison Malayalam, Motul, Videocon Group, and Taurus Mutual Fund, among several other clients nationwide.