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SSC&B Lintas bags Essar Oil account with an ad spend of Rs 30 crore

30-March-2005
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SSC&B Lintas bags Essar Oil account with an ad spend of Rs 30 crore

SSC&B Lintas has added one more account to its kitty. Following the MTNL account win, the agency has now added the advertising and marketing communications account of Essar Oil Limited. The win comes in the wake of a multi-agency pitch involving most of the leading agencies. Industry sources peg the business in the region of Rs 30-35 crore.

Ashish Bhasin, President, SSC&B Lintas, said that the brief required the agencies to present ideas that would help Essa Oil to launch and establish its brand in a space largely dominated by public sector companies. "We had to ensure that the correct profile of the brand is communicated to the consumer and the communication ideas we presented were in accordance to that. We are very excited with the win and we would be using an integrated marketing approach to build the Essar Oil brand," he said.

Essar Oil, a member of the Essar Group, has been licensed to open retail petrol pumps across the country. SSC&B Lintas will be involved in launching the retail brand and the products which will be sold through Essar's over 2,000 outlets.

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