SSC&B Lintas, Bangalore has won the Cybermedia Dice account in a multi-agency pitch. Reportedly, there were seven agencies in the fray, including O&M and Saatchi & Saatchi. The account size of the business is not decided yet, as this marks the entry of Dice in India, in partnership with Cybermedia to form Cybermedia Dice.
For SSC&B, this is the first win, coming close on the heels of the appointment of Ashish Bhasin as President, SSC&B Lintas and Director–IMAG, Lintas India. On what does this win mean to the agency, he says, “We are delighted, particularly since so many large agencies participated in it. We are confident of giving Cybermedia Dice a world class communications product.”
Alongside Cybermedia Dice, other accounts that SSC&B Bangalore currently handles include Cisco Systems, Motul Lubricants, Kissan Greedy Bistix, Modern Bread etc.
Dice is a strong job portal for technical placements in both the IT and non-IT domains. In India, Dice has tied up with Cybermedia, a publisher of information and technology magazines. It will be the first specialised site for career management in the technology domain.