Sruti Mass Communications, a Kolkata-based agency, has recently bagged the advertising duties for Paharpur Cooling Towers following a pitch call. The agency will be undertaking complete brand profiling and refocusing its advertising strategy and spending to provide more visibility to the huge brand equity and goodwill of Paharpur Cooling Towers.
In an email interaction with exchange4media, Arindam Ghosh, Founder and CEO, Sruti Mass Communications, said, “We shall apply our very own, indigenously produced Corporate Brand Integration System to help us undertake a time bound sequential approach to achieve just that.”
On being asked about the account size, Ghosh replied that the annual outlay would be decided soon.
Speaking about Sruti Mass Communication, Ghosh said, “The agency was set up in September 1998. The agency concentrates on audio-video production. Its clients over the years have come to include Ministry of Agriculture, Garden Reach Ship Builders, IndianOil, Haldia Refineries, and Albert David, besides Paharpur Cooling Towers.”
“SMC 360 has been derived from its parent company, Sruti Mass Communication, and has been set up with an aim to provide an entire gamut of advertising services. SMC 360 is designed to undertake complete brand management for clients and has a dedicated list of services, including brand strategy, media buying, communication strategy, creative profiling, alternative media selection filtered through a single window approach, which help us serve clients better. With specialised services aimed at the pharmaceutical industry, public sectors, and FMCGs, SMC 360 also continues its core business of making corporate films and public service communication. Paharpur Cooling Towers is our most recent acquisition,” Ghosh added.