Euro RSCG India is witnessing a change in leadership, as the current president and chief operating officer Suman Srivastava is set to take over from CEO Ishan Raina.
Mr Raina will continue in the capacity of chairman and councillor for Euro RSCG and MPG - the media agency. He intends spending more time on digital media represented by Connecturf, another specialised area for holding company Havas in India.
“I've always maintained that 50 is the right time to leave advertising. Last year, Suman was made president and responsible for the P&L; all the office heads have been reporting to him and he was reporting to me,” Mr Raina told ET. While he is still a couple of years shy of the 50-year-mark, Mr Raina claims now is the right time to leave: “It's always better to leave when people say 'why?' rather than 'when?' and 'why not?'”
Euro RSCG, part of the French holding company Havas, was set up in India 10 years ago as a rare MNC 'start-up' agency, and during Mr Raina's tenure as CEO, the agency grew at an average of 20% year-on-year. He said, “We arrived in India 60 years late, but started with five offices all of which turned profitable. We built an Indian agency with its own culture, at a fraction of the investment that people put into acquisition.”
Besides India, Mr Raina was also responsible for the Middle East and claims to have managed 11 startups over the course of 10 years.
Mr Srivastava for his part is keen on a more organic growth focused agenda for the agency. He said, “Ishan has always spoken of Phase II. We started as an entrepreneurial company and still perhaps are one, but 10 years down the line we are no longer the babes in the woods and need to focus on being a bigger player.”
He describes his mantra for growth as '2x3y' - representing a desire to double the size of the agency in three years. He believes Euro RSCG's greatest challenge is to do with its perception: “When we started off, we were very talked about but we've gone slightly off the radar.
The challenge is to get back up there, be recognised for what we are doing and getting into the big players' arena.” Euro RSCG India was ranked 14 in Brand Equity's Ad Agency Reckoner '06. Some of its key accounts are Reckitt Benckiser, Sony Entertainment, Dell, Voltas, Intel and Bharat Petroleum.