Top Story

e4m_logo.png

Home >> Advertising >> Article

Srinivasan Swamy takes over as Prez - IAA India Chapter

05-November-2012
Font Size   16
Share
Srinivasan Swamy takes over as Prez - IAA India Chapter

Srinivasan Swamy, Chairman and Managing Director, RK Swamy BBDO has been appointed the new President for the IAA (International Advertising Association) India Chapter for the year 2012-2013. He takes over from Kaushik Roy, Brand Strategy & Marketing Communication, Reliance Industries Ltd who was the President for IAA India Chapter for two consecutive terms.

Kunal Lalani, Managing Director, Crayons Advertising has been appointed Vice President of the Association.

The other office bearers for 2012-2013 include Turner International India’s General Manager for Entertainment Networks – South Asia, Monica Tata as the Honorary Secretary and Jaya Advertising’s Director and Chairman Jaideep Gandhi as the Treasurer.

Spread over 56 Chapters in 76 countries with over 4,000 members worldwide, the IAA champions advertising as a force for growth in all free market societies. It believes that advertising revenues ensure an independent, pluralistic, affordable media with competing channels of information for consumers, which are the foundation of democracy itself.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve