Top Story


Home >> Advertising >> Article

Srinivasan Swamy takes over as Prez - IAA India Chapter

Font Size   16
Srinivasan Swamy takes over as Prez - IAA India Chapter

Srinivasan Swamy, Chairman and Managing Director, RK Swamy BBDO has been appointed the new President for the IAA (International Advertising Association) India Chapter for the year 2012-2013. He takes over from Kaushik Roy, Brand Strategy & Marketing Communication, Reliance Industries Ltd who was the President for IAA India Chapter for two consecutive terms.

Kunal Lalani, Managing Director, Crayons Advertising has been appointed Vice President of the Association.

The other office bearers for 2012-2013 include Turner International India’s General Manager for Entertainment Networks – South Asia, Monica Tata as the Honorary Secretary and Jaya Advertising’s Director and Chairman Jaideep Gandhi as the Treasurer.

Spread over 56 Chapters in 76 countries with over 4,000 members worldwide, the IAA champions advertising as a force for growth in all free market societies. It believes that advertising revenues ensure an independent, pluralistic, affordable media with competing channels of information for consumers, which are the foundation of democracy itself.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...