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Srei, a holistic infrastructure institution, calls for creative pitch

10-August-2010
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Srei, a holistic infrastructure institution, calls for creative pitch

Srei, a holistic infrastructure institution, is on the lookout for a new creative partner. According to industry sources, the institution has invited agencies to make presentations for their new communication plan.

No official confirmations were available at the time of filing the report. However, sources close to the development have confirmed the pitch. The ad spend on the business could not be ascertained, but is believed to be medium-sized.

The pitch process will be carried out of Delhi though the client is based in Kolkata. It is learnt that some of India’s well-known agencies are competing in the pitch.

Srei’s business includes infrastructure equipment leasing & finance, infrastructure project finance, advisory & development, insurance broking, venture capital, capital market and Sahaj e -Village. Srei has a pan-India presence with a network of 71 offices and has also replicated its business model overseas with three offices in Russia. It is the first Indian infrastructure financing institution to get listed on the London Stock Exchange.

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