Top Story

e4m_logo.png

Home >> Advertising >> Article

Spykar’s marketing initiative ‘Do Your Jeans’ receives good response

15-January-2005
Font Size   16
Share
Spykar’s marketing initiative ‘Do Your Jeans’ receives good response

Jeans have never looked the way they did on the day of ‘Do Your Jeans’ contest’s glittering grand finale. The designs showcased were based on Spykar’s this year’s theme ‘Do Your Jeans’ and the evening witnessed 20 best designs vying for coveted honours.

Speaking on the occasion, Sanjay Vakharia, Marketing Director, Spykar Jeans said, “We are very happy with the tremendous response the contest has generated from across the country. The creativity on the worked-upon denims varies from subtle embroidery to cutwork, hand paints, spray paints etc. It’s a real delight to see this kind of talent coming from the youth of our country. Obviously, the biggest high for the eventual winners would be to find the creations selling across India under the Spykar Jeans label.”

Top-notch models like Nina Manuel, Candice Pinto, Aryan Vaid, Aditya Bal and others sashayed down the ramp adorning the short-listed creations. The entries were showcased in two sequences – the radical and the commercial across an ornate and whacky set-up. The judges consisted of celebrities like Tushar Kapoor, VJ Sophie, VJ Yudi along with Dabboo Ratnani, Rahul Dev and Tanya. The evening was a double treat for the audience with Spykar Jeans also unveiling their brand collection. The finale witnessed some of the most creative representations of a pair of jeans.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017