Top Story


Home >> Advertising >> Article

Spykar’s marketing initiative ‘Do Your Jeans’ receives good response

Font Size   16
Spykar’s marketing initiative ‘Do Your Jeans’ receives good response

Jeans have never looked the way they did on the day of ‘Do Your Jeans’ contest’s glittering grand finale. The designs showcased were based on Spykar’s this year’s theme ‘Do Your Jeans’ and the evening witnessed 20 best designs vying for coveted honours.

Speaking on the occasion, Sanjay Vakharia, Marketing Director, Spykar Jeans said, “We are very happy with the tremendous response the contest has generated from across the country. The creativity on the worked-upon denims varies from subtle embroidery to cutwork, hand paints, spray paints etc. It’s a real delight to see this kind of talent coming from the youth of our country. Obviously, the biggest high for the eventual winners would be to find the creations selling across India under the Spykar Jeans label.”

Top-notch models like Nina Manuel, Candice Pinto, Aryan Vaid, Aditya Bal and others sashayed down the ramp adorning the short-listed creations. The entries were showcased in two sequences – the radical and the commercial across an ornate and whacky set-up. The judges consisted of celebrities like Tushar Kapoor, VJ Sophie, VJ Yudi along with Dabboo Ratnani, Rahul Dev and Tanya. The evening was a double treat for the audience with Spykar Jeans also unveiling their brand collection. The finale witnessed some of the most creative representations of a pair of jeans.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions