Lifestyle jeans brand Spykar, which ventured into the kidswear segment with the launch of its new brand Oyo a month ago, has roped in Jignesh Maniar’s agency On to handle its creative business. Confirming the development, Sanjay Vakharia, Director-Marketing, Spykar, pegged the ad spends at Rs 6 crore. Saints & Warriors is the incumbent agency.
Spykar as a brand has their communication and advertising done in-house. On its decision to choose On as its creative agency, Vakharia explained, “There was no specific formal pitch that we had called for, but when I met Jignesh, I felt that he understood the brand well. Also the fact that he had started his own agency was quiet reassuring for me that the agency would be more dedicated towards the communication for the brand.”
Maniar said, “We are very elated with the new win and have plans for to go forward with the communication. The communication mix will have a multimedia presence and will be seen in 1-2 months from now. The communication will initially include print, TV and outdoor.”
Vakharia further said that they were still on the lookout for a media agency and were in talks with some agencies. However, nothing had been decided on as yet.
For On, it is definitely a period for rejoicing. The new agency was in the news recently for bagging the creative business of Jagran18 Publications.