Top Story

e4m_logo.png

Home >> Advertising >> Article

Sprite takes spoof at Pepsi

09-April-2002
Font Size   16
Share
Sprite takes spoof at Pepsi

Sprite is takes a spoof at competition. The latest commercial for Sprite is a scorching spoof on Pepsi's new summer campaign featuring the Big B and cricket whiz Sachin Tendulkar.

The new Sprite film has been shot against a kite flying backdrop, similar to the Pepsi commercial featured against the backdrop of a kite flying competition in Jodhpur.

Created by Piyush Pandey's O&M team, the new film is scheduled to break on electronic media within a couple of days. "Since the target audience for Sprite is teenagers, the new commercial fits with the brand image," the agency sources added.

Meanwhile, the electronic campaign for Brand Sprite based on the existing `all taste....' theme will continue to be aired simultaneously, the company spokesperson added.

According to industry estimates, the clear lime segment accounts for 4.5 per cent of the carbonated soft drinks (CSD) market, which is currently estimated at about 250-270 million cases.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’