Top Story

e4m_logo.png

Home >> Advertising >> Article

Sprite takes spoof at Pepsi

09-April-2002
Font Size   16
Sprite takes spoof at Pepsi

Sprite is takes a spoof at competition. The latest commercial for Sprite is a scorching spoof on Pepsi's new summer campaign featuring the Big B and cricket whiz Sachin Tendulkar.

The new Sprite film has been shot against a kite flying backdrop, similar to the Pepsi commercial featured against the backdrop of a kite flying competition in Jodhpur.

Created by Piyush Pandey's O&M team, the new film is scheduled to break on electronic media within a couple of days. "Since the target audience for Sprite is teenagers, the new commercial fits with the brand image," the agency sources added.

Meanwhile, the electronic campaign for Brand Sprite based on the existing `all taste....' theme will continue to be aired simultaneously, the company spokesperson added.

According to industry estimates, the clear lime segment accounts for 4.5 per cent of the carbonated soft drinks (CSD) market, which is currently estimated at about 250-270 million cases.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video