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Spotlight on shifting media mindset @exchange4media Conclave to be held on Nov 25

Spotlight on shifting media mindset @exchange4media Conclave to be held on Nov 25

Author | Twishy | Wednesday, Oct 30,2013 7:25 AM

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Spotlight on shifting media mindset @exchange4media Conclave to be held on Nov 25

Stage is set for the Mumbai leg of the 13th edition of exchange4media Conclave, presented by NewsX and powered by ZEE. With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the Mumbai Leg of the Conclave this year delves into the shifting media mindset and the growth path ahead.

The Conclave is being held in Mumbai on November 25, 2013.

This year has seen media evolve and grow like never before. This has been facilitated by support from the government, advertising agencies, marketers and media. Willingness for change has been witnessed, which is a quantum leap forward for the Indian ecosystem.

However, these positive transformations have been marred with challenges with various stakeholders being at loggerheads with each other. Each one of this stakeholder – be it media agencies, creative agencies, TV channels, industry bodies – want to move up the next level; it’s just that all of them have different views as to how to go about it. The challenge here is to find a path which is agreed upon by all and proves to be a win-win-win solution.

Leaders from across domains will get together to discuss and debate how the ecosystem favours growth, but some decision and actions are not in that direction. They will throw light on what is going wrong and the right way forward.

The speaker line-up includes prominent names from the industry like Shashi Sinha, CEO of IPG Mediabrands India; Vikram Sakhuja, Global CEO, Maxus; Anupriya Acharya, Group CEO, ZenithOptimedia; Sam Balsara, Chairman and Managing Director, Madison World; David Mayo, CEO, Bates Asia; CVL Srinivas, CEO, GroupM South Asia; KV Sridhar, Chief Creative Officer India Subcontinent, Leo Burnett; Tjaco Walvis, Managing Partner, THEY; Matt Blackborn, President, Emerging Markets, Starcom MediaVest Group; Ashish Bhasin, ‎Chairman India and CEO South East Asia, Aegis Group; and Vishnu Mohan, CEO, Havas Media, Asia Pacific.

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