Top Story


Home >> Advertising >> Article

Spotlight on shifting media mindset @exchange4media Conclave to be held on Nov 25

Font Size   16
Spotlight on shifting media mindset @exchange4media Conclave to be held on Nov 25

Stage is set for the Mumbai leg of the 13th edition of exchange4media Conclave, presented by NewsX and powered by ZEE. With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the Mumbai Leg of the Conclave this year delves into the shifting media mindset and the growth path ahead.

The Conclave is being held in Mumbai on November 25, 2013.

This year has seen media evolve and grow like never before. This has been facilitated by support from the government, advertising agencies, marketers and media. Willingness for change has been witnessed, which is a quantum leap forward for the Indian ecosystem.

However, these positive transformations have been marred with challenges with various stakeholders being at loggerheads with each other. Each one of this stakeholder – be it media agencies, creative agencies, TV channels, industry bodies – want to move up the next level; it’s just that all of them have different views as to how to go about it. The challenge here is to find a path which is agreed upon by all and proves to be a win-win-win solution.

Leaders from across domains will get together to discuss and debate how the ecosystem favours growth, but some decision and actions are not in that direction. They will throw light on what is going wrong and the right way forward.

The speaker line-up includes prominent names from the industry like Shashi Sinha, CEO of IPG Mediabrands India; Vikram Sakhuja, Global CEO, Maxus; Anupriya Acharya, Group CEO, ZenithOptimedia; Sam Balsara, Chairman and Managing Director, Madison World; David Mayo, CEO, Bates Asia; CVL Srinivas, CEO, GroupM South Asia; KV Sridhar, Chief Creative Officer India Subcontinent, Leo Burnett; Tjaco Walvis, Managing Partner, THEY; Matt Blackborn, President, Emerging Markets, Starcom MediaVest Group; Ashish Bhasin, ‎Chairman India and CEO South East Asia, Aegis Group; and Vishnu Mohan, CEO, Havas Media, Asia Pacific.

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions