The call for entries for Spikes Awards 2007, stated to be the region’s most ‘Annoyingly Hard to Win’ creative awards, has begun. This time an interactive portal, www.mediaspikes.com, has been created dedicated to the Asian Advertising Awards to be held in Bali from April 25-27, 2007. Those interested in taking part can do so by visiting the portal.
The site engages users with print campaign executions that come to life as games, a digital countdown to deadlines, streaming video and real time day and evening settings.
Elaborating on the strategic direction for the campaign, Robert Doswell, General Manager, RedCard Asia, said, “Everyone in the creative world knows that the Spikes have always had the most impartial line-up of judges and are regionally the hardest awards to win, so RedCard took that as the starting point for the brief. We decided it was thought provoking to substitute the Awards for other activities that require an impossibly high level of skill to win and finally settled on the idea for this year’s campaign – ‘Annoyingly Hard to Win’.
Visitors to the site can start planning their road to victory by sizing up this year’s judges, downloading entry kits, reviewing the winning works from the last two years and viewing a highlights video of what to expect should they be the envied winners walking the stage to collect their Spike Trophy on awards night.
The ‘Annoyingly Hard to Win’ call for entries campaign is being executed across print, online and direct mail channels, driving regional creative talent to www.mediaspikes.com to enter the awards as well as register to attend the event next year.
Spikes will include four categories of digital competition from 2007 – Websites and Microsites, Best Use of Online Advertising, Best Use of Mobile Advertising and Digital Campaign. A dedicated jury has been appointed to judge the work, led by Mark Cridge, founder and CEO of Glue London.