Spikes Asia 2010 has kicked off the first day with shortlists for five categories – Print Spikes, Media Spikes, Outdoor Spikes, Direct & Sales Spikes and Design Spikes. Indian agencies dominate Print Spikes with 22 pieces of work making it to the shortlist of 57. There are 14 Indian entries shortlisted in Media Spikes and 10 pieces of work from India in Outdoor Spikes. In Direct and Sales Promotion Spikes, there are six entries shortlisted and Design Spikes shortlist has three Indian entries.
India dominates Print Spikes
India scored high in Print Spikes with 22 pieces of work, across nine broad entries. There are 57 pieces of work in all that have been shortlisted in Print Spikes. In the shortlist from India:
Leo Burnett has four entries for P&G’s Tide titled – ‘Coffee’, ‘Egg’, ‘Ink’ and ‘Ketchup’.
JWT India has two pieces of work for Fujifilm titled ‘Funeral’ and ‘Airport’ and has two more pieces of work shortlisted for Ehsaas Foundation, titled ‘Brick Walls’ and ‘Dhobi Ghat’.
Ogilvy India has four pieces of work for The Economist titled ‘Baby’, ‘Bag’, ‘Whale’ and ‘Vulture’. The agency also has two pieces of work for Vodafone Essar – ‘Turtles’ and ‘Sea Bird’.
Mudra Group has one entry for Federal Bank and has three entries for Bangalore Traffic titled ‘Puppy Love’, ‘Just Married’ and ‘Waiting Friend’.
TapRoot India has three entries for Transasia Papers titled ‘Kathakali Dancer’, ‘Spiritual Guru’ and ‘Royal Rajput’.
McCann Worldgroup has one entry for Vanarai Foundation.
David Lubars, Chairman and Chief Creative Officer, BBDO North America is the Jury President for TV/Cinema, Print, Outdoor and Radio. Sonal Dabral, Regional Executive Creative Director, Bates 141 is also there in the jury this year.
India had sent 71 entries in all this year, in comparison to the 87 sent last year. India had won three Print Spikes Awards last year.
Media Spikes looks good for India
The Media Spikes shortlist has 14 entries from India.
MediaCom has two entries shortlisted for P&G’s Mach 3 – ‘Women Against Lazy Stubble’ and one more entry for P&G’s anti-ageing cream Olay, ‘India comes of Age’.
BBDO India has two individual entries shortlisted for Aviva Life Insurance. The agency has one more for 7UP and another one for Gillette Mach 3 ‘Women Against Lazy Stubble’, where MediaCom too has been credited.
Creativeland Asia has one shortlist for Hippo and another for Frooti.
Bates 141 has an entry for Virgin Mobile titled India Panga League.
McCann Worldgroup has one entry shortlisted for Onida Washing Machine titled ‘Clothesline’.
Ogilvy India has one shortlist for ITC Foods, entry titled ‘Loud and Clear’.
Grey Worldwide has an entry shortlisted for Ojus Medical Institute, entry titled ‘Aids Mask’.
TapRoot India has one entry shortlisted for The Times of India – the India Pakistan Peace Project. The media agency on this is Lodestar UM.
Jon Wilkins, Founding Partner, Naked Communications, is the Jury President this year. Vishnu Mohan, CEO, APAV, Havas Media, is also a part of the jury. Also in the jury is Ashutosh Srivastava, Leader – APAC, Mindshare.
India has entered 57 pieces of work this year in comparison to the 44 last year. Also, last year, three Media Spikes were awarded to Indian agencies.
10 pieces of work in Outdoor Spikes
In Outdoor Spikes, India has 10 pieces of work, across five broad categories that have made it to the shortlist. These include Mudra DDB’s work for Aircel, entry titled ‘The Boat that Flew’. McCann WorldGroup has one entry ‘Clothesline’ for Onida Washing Machine and one more for Republic of Chicken -- entry titled ‘Fire Scooter’.
There are four entries titled ‘Coffee’, ‘Egg’, ‘Ink’ and ‘Ketchup’ from Leo Burnett India for Tide detergents and three pieces of work from TapRoot India for Transasia Papers – ‘Kathakali Dancer’, ‘Spiritual Guru’ and ‘Royal Rajput’.
Indian agencies entered 71 pieces of work this year, which was the same as last year. India had won seven Outdoor Spikes last year.
6 entries in Direct and Sales Promotion shortlist
In Direct and Sales Promotion Spikes, there are six entries shortlisted. These include three from BBDO India – all are for the work done for P&G’s Gillette Mach 3 ‘Women Against Lazy Stubble’.
Bates 141 has an entry ‘Stolen Signature’ shortlisted for Net Protector.
TapRoot India has an entry shortlisted for The Times of India – India-Pakistan Peace Project.
JWT India has an entry shortlisted for GlaxosmithKline The Horlicks Pro-Height Room.
Arc Worldwide’s President and Chief Creative Officer William Rosen is the Jury President. There are no Indian agency professionals in the Direct and Sales Promotion Jury this year.
India had entered 55 pieces of work in the category this year, in comparison to the 27 last year. Four Direct and Sales Promotion Spikes were awarded to Indian agencies last year.
Weak India performance in Design Spikes
In Design Spikes, there are three entries shortlisted from India. TapRoot India’s work done for Transasia Papers. There are two for JWT India --- the agency’s work done for Atul Sharma Fold Out Yoga cards and The Horlicks Pro-Height Room for GlaxosmithKline.
Bob Greenberg, Chairman, CEO and Global Chief Creative Officer, R/GA is the Jury President. Sujata Keshavan, Managing Director and ECD, Ray+Keshavan is also in the jury this year.
Indian agencies had entered 26 pieces of work this year. India had won five Design Spikes last year.