The Spikes Asia Festival of Creativity has announced the remaining jury presidents set to lead the Craft, Creative Effectiveness, Digital & Mobile and Design juries at this year’s Festival and Awards.
Masaru Kitakaze, Executive Creative Director, Corporate Officer, Hakuhodo, will preside over the Digital & Mobile Jury. Kitakaze’s work in the digital field has seen him receive numerous international awards across a variety of categories including gold Cannes Lions in the Cyber, Film and Design categories in 2012.
Commenting on his position at the Festival, Kitakaze said, “My basic stance for the judging process is to find the best work. In a nutshell, my aim is to uncover the future hidden in the creative and evaluate it. I look forward to seeing how much of the future we can discover in judging the Digital and Mobile categories at Spikes 2013.”
Lo Sheung Yan, Chairman, Asia Pacific Creative Council, JWT, will lead the Craft Jury. About his appointment Yan said, “I am thrilled to sit on this panel as we all know that the craftsmanship in Asia is just world-class. It won’t be an easy job since there will be lots of great work entering into this prestigious award show in our region.”
The Creative Effectiveness jury will be headed by Jarek Ziebinski, President, Leo Burnett Asia Pacific. Since his arrival in the region in 2009, Ziebinski has led Leo Burnett Asia Pacific to achieve its highest rate of growth in the last decade.
On his position as jury president, Ziebinski said, “Creativity is our business and to me, the ultimate accolade in our industry is the Creative Effectiveness Award, which represents excellence in creative communications that deliver outstanding results in the market place. I am honoured by the invitation from Spikes Asia to preside over the Creative Effectiveness Jury this year. I strongly believe that creativity is the key competitive advantage in business today, as it has the power to impact the way people think, feel and behave.”
Chairing the Design Jury will be Derek Lockwood, Worldwide Director of Design at Saatchi & Saatchi Design Worldwide. With over 25 years experience in the industry, Lockwood’s was a founding partner of the Campaign Palace in New Zealand and Design Director for Fahrenheit-212 before heading up the Saatchi global design group some eight years ago.
On his role as jury president, Lockwood said, “What better way to spend a week than with a group of passionate design experts reviewing and celebrating world class design in an inspirational and creative atmosphere.”
Commenting on the line-up Philip Thomas, CEO of Lions Festivals, said, “This completes a fantastic group of presidents, all experts not only in their fields but in the Asia-Pacific region too. It’s important to have strong leaders such as these to lead the juries and honour the stand out work from this year’s entries. We look forward to working with them in September.”
The 2013 edition of Spikes Asia will take place from September 15 to 17.