Top Story


Home >> Advertising >> Article

Spikes Asia 2011: It’s raining metals in Media: Grand Prix for CreativeLand Asia

Font Size   16
Spikes Asia 2011: It’s raining metals in Media: Grand Prix for CreativeLand Asia

 India has put up a strong show in Media category at Spikes Asia 2011. Along with a Grand Prix, agencies have won two Golds, three Silvers and four Bronzes, making for a total of 10 metals out of the 14 shortlisted entries.

And the winners are:
CreativeLand Asia’s 3D Experience for Audi India has brought home a Grand Prix in the Integrated Media Campaign subcategory.

Contract Advertising has won Gold Spike for ‘Soles with Souls’ for JK Tyres.

BBDO India has won Gold for P&G Gillette’s Shavesutra and a Bronze for ‘Call from the Future’ for Aviva Life Insurance.

MediaCom India has won a Silver Spike for ‘Unlearning to Educate’ for P&G’s CSR initiative Shiksha and a Bronze for P&G’s Vicks CJ Hunt.

Mindshare India’s Surf Excel Little Big Film Maker for Hindustan Unilever has won a Silver Spike.

McCann Worldgroup has won a Silver Spike too for ‘Times of India Innovation’ for Marico’s Saffolalife.

Mudra Communications has won 2 Bronze spikes for ‘Silent Anthem’ for Big Cinema and ‘Disappearing Discounts’ for R Ayurveda Research Labs.

Of the 73 pieces of work entered from India, 14 had made it to the shortlist. Last year, India had 57 entries, of which 10 were finally awarded.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...