Spikes Asia 2011 announced the shortlists of the remaining categories on September 20, 2011. Indian agencies have 14 shortlists in Print & Poster Craft, two in Film Craft and only one shortlist in the Integrated category.
Mudra, BBDO, McCann & Ogilvy in Print & Poster Craft
Mudra Communications has five shortlists. These include three for Stedfast, entries titled ‘Torture Room’, ‘Bedroom’ and ‘Locker Room’. There is another one for Mudra for PE Electronics, entry titled ‘Microwave’. Mudra’s entry ‘Bizzare Laws’ for Facse has also been shortlisted in the category.
BBDO India has three shortlists. All three are for White Collar Hippies. Two are in the subcategory Art Direction -- entry titled ‘Sea Level’ and ‘Terrorism’. The entry ‘Terrorism’ has also been shortlisted in the subcategory Illustration.
McCann Worldgroup has three shortlists for Onida – entries titled ‘City’, ‘Forest’ and ‘Sea’.
Ogilvy & Mather India has three shortlists for Perfetti Van Melle – entries titled ‘Guillotine’, ‘Gun’ and ‘Snake’.
India had entered 51 entries in all in the category, and last year had won six awards for Print & Poster Craft.
JWT & Ogilvy get a single shortlist each in Film Craft
Of the 13 pieces of work that India had entered in this category this year, only two have made it to the shortlist. These are JWT India’s ‘Endless Goodbye’ for Airtel and Ogilvy India’s ‘Train’ for Ministry of Railways.
The production house with JWT India on Airtel entry is Independent London, while Nirvana Films has worked with Ogilvy on ‘Train’.
India had won no awards in Film Craft last year.
BBDO’s Shavesutra cuts through to Integrated shortlist
There were 12 entries from India in the Integrated category and of this only one has made it to the shortlist. The entry is BBDO India’s Shavesutra for P&G’s Gillette.
The category has been tough for the region, as of the 56 entries, only eight entries from the region made it to the shortlist.
Last year India had won one metal in Integrated.
Spikes Asia 2011: 14 shortlists for India in Media category
Spikes Asia 2011: 46 shortlists from India across 10 categories