Of the 73 pieces of work entered from India, 14 have made it to the shortlist. Last year, India had 57 entries, of which 10 were finally awarded. The Media awards would be announced on September 20, 2011
MediaCom India has three entries in the shortlist. These are ‘Unlearning to Educate’ for P&G’s CSR initiative Shiksha; the agency’s work for P&G’s Vicks CJ Hunt for P&G in the subcategory Consumer Products and the entry titled ‘Being Your True Business Partner’ for Dell India in the subcategory Business Equipment & Services.
BBDO India too has three shortlists. Of these two are for P&G Gillette’s Shavesutra in the subcategory Best Use of Special Events and Stunt/Live Advertising and subcategory Integrated Media Campaign. The agency’s entry ‘Call from the Future’ for Aviva Life Insurance has also made it to the shortlist in the subcategory Best Use of Special Events and Stunt/Live Advertising.
Mudra Communication’s ‘Silent Anthem’ for Big Cinema is shortlisted in the subcategory Best Use of Screens and the agency entry titled ‘Disappearing Discounts’ for R Ayurveda Research Labs is shortlisted in the subcategory Best Use of Ambient Media: Small Scale.
Mindshare India’s Surf Excel Little Big Film Maker for Hindustan Unilever has been shortlisted in two subcategories -- Best Use of Screens and Consumer Services
Maxus India’s PC Missing for Nokia is in the subcategory Best Use of Special Events and Stunt/Live Advertising.
Contract Advertising’s ‘Soles with Souls’ for JK Tyres is in the subcategory Corporate Information.
CreativeLand Asia’s 3D Experience for Audi India is shortlisted in the Integrated Media Campaign subcategory.
And McCann Worldgroup’s Times of India Innovation for Marico is in the Best Use of Newspapers/Magazines subcategory.