Slated to take place in a few weeks’ time, Spikes Asia, the regional awards and festival celebrating Asia Pacific’s creative excellence in advertising and communications, has received a 20 per cent increase in entries versus 2010 and so far 1,000 delegates have already registered to attend this year’s three-day event.
As the last few entries are being checked, over 3,600 pieces of work have already been processed and are waiting to be judged in Singapore later this month by 55 regional and international creative and industry leaders. Whilst the final number of entries submitted in the 14 different categories – Print, Outdoor, Digital, Direct, Promo & Activation, Media, Design, Radio, Film, Print & Poster Craft, Film Craft and new for this year, PR and Mobile – will be announced in the next few days, this will be a record year for the annual event.
This year, Spikes Asia has lined up 27 seminars and six workshops. Speakers include: Rémi Babinet, Chairman of BETC Euro RSCG and Global Chief Creative Officer of Havas; Jeff Benjamin, Partner and Chief Creative Officer of Crispin Porter + Bogusky; Bobby Chinn, Chef, Restauranteur, Author and TV Presenter; Daniel Morel, Chairman and CEO of Wunderman; James Thompson, Asia Pacific CMO, Diageo; Michael Wall, Global CEO of Lowe and Partners; and John Wren, President and CEO of Omnicom Group, among many others.
All seminars will be simultaneously translated into Japanese, Korean and Mandarin, an additional benefit for attendees.
“A record number of entries, around 1,000 delegates already registered to attend – with more registering daily – and an excellent content programme, Spikes Asia 2011 is shaping up to be a great event,” commented Terry Savage, Festival Chairman. “Asia Pacific is a fantastically creative region producing some outstanding work. In an industry where integration is becoming the norm, the opportunity to meet and mix with people from all sectors of the business is now more critical than ever before. We are being challenged and the opportunity to challenge each other, irrespective of what sector you work in - creative agency, media agency or client side - is of utmost importance. Spikes will be the place where this all comes together,” he added.
Spikes Asia is jointly organised by Cannes Lions International Festival of Creativity and Haymarket, publishers of Campaign Asia.