Top Story

e4m_logo.png

Home >> Advertising >> Article

Spikes Asia 2011 sees 20 pc hike in number of entries

02-September-2011
Font Size   16
Spikes Asia 2011 sees 20 pc hike in number of entries

Slated to take place in a few weeks’ time, Spikes Asia, the regional awards and festival celebrating Asia Pacific’s creative excellence in advertising and communications, has received a 20 per cent increase in entries versus 2010 and so far 1,000 delegates have already registered to attend this year’s three-day event.

As the last few entries are being checked, over 3,600 pieces of work have already been processed and are waiting to be judged in Singapore later this month by 55 regional and international creative and industry leaders. Whilst the final number of entries submitted in the 14 different categories – Print, Outdoor, Digital, Direct, Promo & Activation, Media, Design, Radio, Film, Print & Poster Craft, Film Craft and new for this year, PR and Mobile – will be announced in the next few days, this will be a record year for the annual event.

This year, Spikes Asia has lined up 27 seminars and six workshops. Speakers include: Rémi Babinet, Chairman of BETC Euro RSCG and Global Chief Creative Officer of Havas; Jeff Benjamin, Partner and Chief Creative Officer of Crispin Porter + Bogusky; Bobby Chinn, Chef, Restauranteur, Author and TV Presenter; Daniel Morel, Chairman and CEO of Wunderman; James Thompson, Asia Pacific CMO, Diageo; Michael Wall, Global CEO of Lowe and Partners; and John Wren, President and CEO of Omnicom Group, among many others.

All seminars will be simultaneously translated into Japanese, Korean and Mandarin, an additional benefit for attendees.

“A record number of entries, around 1,000 delegates already registered to attend – with more registering daily – and an excellent content programme, Spikes Asia 2011 is shaping up to be a great event,” commented Terry Savage, Festival Chairman. “Asia Pacific is a fantastically creative region producing some outstanding work. In an industry where integration is becoming the norm, the opportunity to meet and mix with people from all sectors of the business is now more critical than ever before. We are being challenged and the opportunity to challenge each other, irrespective of what sector you work in - creative agency, media agency or client side - is of utmost importance. Spikes will be the place where this all comes together,” he added.

Spikes Asia is jointly organised by Cannes Lions International Festival of Creativity and Haymarket, publishers of Campaign Asia.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business