The final day of Spikes Asia 2010 has begun with the announcement of the shortlisted entries for the categories of TV/Cinema, Integrated, TV/Cinema Craft and Print Craft.
Ogilvy & Mather and JWT dominate TV/Cinema
Six Indian pieces of work have made it to the TV/Cinema category. Of these, Ogilvy & Mather has one entry titled ‘Fevicol Moustache’ for Fevicol and a broad entry for Breakthrough Trust that includes three pieces of work titled ‘Bank Clerk’, ‘Software Engineer’ and ‘Bus Driver’.
JWT India has two entries in the shortlist – ‘The Wind Instrument’ for Khaitan Fans and ‘The Chase’ for ING Bank.
The Times of India & P&G in Integrated
Only two entries from have made it to Integrated Spikes category. These are the India-Pakistan Peace Project that TapRoot India has done for The Times of India and the Women Against Lazy Stubble campaign that BBDO India has done for P&G’s Mach 3.
India dominates Print Craft
Print Craft has 13 pieces of work shortlisted from India, which is 50 per cent of the shortlist.
TapRoot India has managed six pieces of work across two broad entries. Both of these are for Transasia Papers – entries titled ‘Kathakali Dancer’, ‘Spiritual Guru’ and ‘Royal Rajput’.
Mudra DDB has three entries – ‘Lolita’, ‘Medea’ and ‘Nostradamus’ – in the shortlist across one broad entry for Srujan.
Leo Burnett India has two separate entries in the shortlist for the same work – ‘Dear Prime Minister’ – for Sambhavana Trust.
JWT India has two pieces of work for one broad entry – ‘Clutz’ and ‘Devil’ – for GM Pens.
And only four in TV/Cinema Craft
TV/Cinema Craft, on the other hand, has only four pieces of work shortlisted from India. Three of these are from JWT Mumbai. These include ‘Gypsy Snake Charmer’ for Johnson and Johnson and two separate entries for the same work – ‘The Wind Instrument’ for Khaitan.
Nirvana Films has one shortlist for ‘The Chase’ for ING Vysya.
The winners for all categories would be announced at the awards ceremony at Singapore on September 21, 2010.
Spikes Asia: India dominates Print shortlist; scores on Media & Outdoor; Direct & Sales and Design shortlists also announced
Spikes Asia 2010: 5 Indian entries in Digital shortlist; 3 in Radio