Spikes Asia has announced the shortlists for Digital and Radio categories on September 20, 2010, the second day of the Festival.
Five Indian entries, including work from agencies such as Hungama Digital, Interface, Mindshare, Grey Worldwide and Creativeland Asia, have made it to the Digital Spikes shortlist.
Hungama Digital Media’s work done for Samsung Mobile, entry titled ‘Samsung Marine – Koi Pond’ is in the shortlist. Interface Business Solutions’ work done for Tata Docomo, entry titled ‘Tata Docomo – Diet SMS OTP’ and Mindshare India’s STAR India entry ‘Television’s Moment of Truth on Social Media’ are in the shortlist too. Grey Worldwide’s work for Wockhardt Hospitals and Creativeland Asia’s work for Parle’s Hippo, too, have made it in the Digital shortlist.
Rei Inamato, Chief Creative Officer, AKQA, is the Jury President for Digital Spikes this year.
Indian agencies have entered 35 pieces of work in the category this year, as against 14 pieces of work last. India had won three awards in the category last year.
There are only three entries in the Radio Spikes shortlist. Orchard Advertising’s entry ‘Mandatory Voice Over’ for PHL Pharma’s Supractiv Complete is in the shortlist. Leo Burnett’s ‘Pleasure of Mixing’ entry for Bajaj Electricals that was big at Cannes Lions 2010 has made it to the Radio Spikes shortlist as well and JWT India’s ‘Three Installments’ for Levi’s India is also competing for a metal in the Radio category.
The Jury President for Radio (and TV/Cinema, Print, Outdoor) is David Lubars, Chairman and Chief Creative Officer, BBDO North America. Sonal Dabral, Regional Executive Creative Director, Bates 141, is also in the Jury this year.
In comparison to last year’s five entries, this year Indian agencies had sent 20 pieces of work to compete in Radio Spikes. India had won two awards in the category last year.