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Spikes Asia 2009: More audiences, agency party hopping & gearing for awards

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Spikes Asia 2009: More audiences, agency party hopping & gearing for awards

Before you knew it, the event has already drawn to a close. The last day of Spikes Asia Festival 2009 is here, and everyone is looking forward to the awards night with which the event culminates. All the categories would be awarded on the same night and the Jury Presidents – Starcom MediaVest Group’s Laura Desmond; Ogilvy South Asia’s Piyush Pandey; Droga5’s David Droga; and Rodney Fitch are in full form to celebrate the festivities.

The last day has some key sessions lined up, including Sir Ken Robinson, SMG’s Andrew Swinand; and Unilever’s Rahul Welde & Mediabrands’ Ruth Stubbs, among others. Adding more to the presence from Indian delegates, Creativeland Asia’s Sajan Raj Kurup was also spotted at the event on September 17, 2009.

Even as much lay ahead for the final day, the day has to begin with conversations on which of the six parties – Starcom MediaVest Group, Euro RSCG, BBDO, TBWA\, Ogilvy & JWT (all held on September 17, 2009) – rocked the most.

exchange4media had the chance to attend all the parties, albeit briefly, and here’s a lowdown resulting from the agency party hopping.

Beginning with an extra two points for a convenient location, Starcom MediaVest Group’s party had all key SMG officials gathered at the event. The last two days had seen SMG indulge in various global meetings taking advantage of the fact that most heads had to be in Singapore around this period anyway. SMG South Asia CEO Ravi Kiran was at the party, but the warmer surprise was running into former GroupM India CEO Andre Nair (minus the famous ponytail), who has now exited agencies to branch out as an entrepreneur.

Star of the day – Neil French – was at the Ogilvy party, and with reds draped all around and some interesting finger food and drinks, Ogilvy had a stylish do in place for its guests. The venue of the party – the Ogilvy Singapore office – was classy and done well, but didn’t compare to the Ogilvy India office at all.

A short walk away, at its office, Euro RSCG had an affair planned for agency officials, its clients and anyone else who wanted to be there. From dunking its MD & CEO Charlie Bowler and Matt Fanshawe into a tub of water, and in Matt’s case, getting the shirt off before dunking him, the agency officials had a blast planned for the night. There was some fun on the side as well with temporary tattoos, tck tck and some games going around.

The JWT party would have gone higher up in the order had the map given not been all wrong, and getting to the party alone not taken 40 minutes and an endless walk. JWT Singapore was also celebrating its moving into a new office. At least a couple of people landed in a water pool on the terrace (which was not too hard to miss if one was not paying attention). JWT didn’t have anything to offer to munch on, but the exit gates did have little paper packs with a postcard, a tissue paper wad and a condom.

BBDO had a more sober affair with mostly the agency employees enjoying a good drink. TBWA\ was in similar vein. After polite conversations and relevant pleasantries, there was no reason for us to hang around in any of the parties for more than 10 minutes.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.