A total of 2,685 entries from 21 countries will be competing at this year’s Spikes Asia 2009. The three-day festival kicks off next week in Singapore on September 16, 2009. The top country participating is China with 382 entries, followed by Singapore with 369, Japan on 335 entries, and India with 321 entries.
Entries have been submitted in 11 categories: TV/Cinema (310 entries), Print (576), Outdoor (615), Direct & Sales Promotion (151), Media (230), Radio (62), Design (152), Digital (272), Integrated (54), TV/Cinema Craft (53) and Print Craft (210), and will be judged by top international and regional industry leaders.
The winners will be announced and honoured during the Spikes Asia Awards ceremony that will be held during the evening of Friday, September 18, at the Victoria Concert Hall, which will be followed by the After Party at IndoChine Waterfront.
Other awards to be revealed during the Awards Ceremony are Agency of the Year, Media Agency of the Year and Network of the Year. The Times of India Group will be honoured with the 2009 Advertiser of the Year Award.
“While we are in the midst of difficult times, now more than ever, Awards matter. Not only do they provide inspiration and showcase the best creative work out there, but also bestow important recognition to the people and the agencies involved in the work,” said Philip Thomas, CEO of Cannes Lions and joint organisers with Haymarket of Spikes Asia.
Spikes Asia is touted as the first Asian advertising festival celebrating. The festival is the result of a collaboration between the International Advertising Festival, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket.