The winners of the Spikes Asia 2012 Awards were announced in Singapore on September 18. Ten juries chose 397 winners from an initial 4,860 entries.
The Media Agency of the Year trophy was awarded to Mindshare Mumbai with Cheil Worldwide Seoul taking second place, while Whybin\TBWA Group Sydney was placed third.
Mindshare Mumbai also bagged a Grand Prix in Media category for the work done for Hindustan Unilever, titled ‘Where What You Grow Is What You Eat’. The agency scored a Gold for work done for HUL’s Kissan Ketchup – Tomato Ketchup Grows Tomato Farmers. The Media category also saw Indian agencies bag four Silvers – Mindshare Mumbai for HUL’s Rin campaign as well as for HUL’s Bru Gold campaign; Jack In The Box Worldwide Mumbai for Sony Music Entertainment for ‘Why This Kolaveri Di’; and BBDO India for P&G’s Gillette Fusion’s You shave. I shave campaign. BBDO India also bagged a Bronze for the You shave. I shave campaign. The agency took home another Bronze for the Tweet-A-Thon campaign for PepsiCo’s 7Up. The other Bronze winners for India on Media category were – MEC Mumbai for Reliance Mobile and Cheil Worldwide for the Minus One Project for Samsung. In all, there were 41 winners in Media category, which included six Golds, 14 Silvers and 20 Bronzes.
BBDO India, Mumbai took home the Gold in the Creative Effectiveness category for the Shavesutra campaign for P&G’s Gillette Mach3 Turbo Sensitive. Clemenger BBDO Melbourne bagged the Grand Prix in this category, which had four winners in all.
Also announced at the Awards were the winners of the Young Creative Spikes Competitions. India took the gold medal in the Young Spikes Media Competition, whilst the team from Hong Kong took gold in the Young Spikes Integrated Competition. The new Agency Shoot Out Competition saw The Philippines going home with gold.
Branded Content & Entertainment category had 17 winners, which included a Grand Prix for Host Sydney, Australia, along with one Gold, nine Silvers and six Bronzes.
TBWA\India Mumbai won a Bronze in the Design category for the Elephant Combs logo design done for MKV Households. This category saw 28 winners in all – Grand Prix for Iyamadesign Tokyo, Japan, and four Golds, eight Silvers, 15 Bronzes.
BBH India won a Bronze in Digital category for the work titled Tanjore, done for Google India (Google Chrome). The Digital category had 29 winners, including the Grand Prix for Dentsu Tokyo, along with four Golds, 12 Silvers and 12 Bronzes.
28 metals were given away in Direct category, including Grand Prix for JWT Melbourne, Australia, along with six Golds, 11 Silvers and 10 Bronzes.
Film category saw India bagging four Silvers – Contract Advertising won for the work titled Corruption done for Morphy Richards juicers; TapRoot India won for the Mumbai Mirror - I am Mumbai campaign done for Bennett, Coleman & Co; BBH India won for the work titled Tanjore done for Google Chrome; and DDB Mudra won for the work titled Deadman Talking done for Consumer Education Research Centre. Cheil Worldwide Seoul bagged the Grand Prix in Film category, which also saw 10 Golds, 18 Silvers and 14 Bronzes being given away. Film Craft category had three Gold, seven Silver and 13 Bronze winners in all.
Two Golds, two Silvers and four Bronzes were given away in Integrated category. Mobile category had 13 winners, including the Grand Prix for Party Tokyo / Dentsu Tokyo, Japan, besides one Gold, four Silvers and seven Bronzes.
There were 50 winners in Outdoor, the maximum in any category. Ogilvy Shanghai, China won the Grand Prix. Ten Golds, 14 Silvers and 25 Bronzes were given away in Outdoor category.
PR category had two Gold, six Silver and nine Bronze metal winners. The Print Grand Prix went to DDB Sydney, Australia, besides four Golds, six Silvers and 13 Bronzes were also given away in this category. India scored a Silver and two Bronzes in this category, with the Silver going to Cheil Worldwide for the Minus One Project campaign done for Samsung. The two Bronzes went to Bang Bang Films Mumbai for Sony Music Entertainment India (Why This Kolaveri Di) and BBDO India for The Everyday Soldier Movement done for P&G’s Gillette Fusion.
Print & Poster Craft had 18 winners –Grand Prix for Ogilvy Shanghai, China, besides two Golds, six Silvers and nine Bronzes. There were 37 winners in Promo & Activation category, which included the Grand Prix for 303Lowe Sydney, Australia, along with 10 Golds, 14 Silvers and 12 Bronzes. JWT Singapore walked away with the Grand Prix in Radio category, which also had three Gold, five Silver and eight Bronze metal winners.
BBDO was presented with the Network of the Year trophy with DDB coming second, followed by Leo Burnett in third. DDB, Sydney was honoured with the Agency of the Year. Runners up were Dentsu, Tokyo coming in second place and BBDO Guerrero, Makati City in third.
The Independent Agency of the Year was awarded to PARTY, Tokyo, with TapRoot Mumbai in second place and The Monkeys, Sydney in third.
The inaugural Spikes Palm award, given to the best Production Company, was bagged by Exit Films, Melbourne. Revolver, Sydney came in second and Finch, Sydney third.
During the Awards, the Advertiser of the Year accolade was presented to P&G Asia. Freddy Bharucha, Chief Marketing Officer, P&G Asia, collected the award.