Following the launch of its new communication to effectively improve its brand image and have a top of mind recall, SpiceJet has strong plans to induce this strategy in the digital medium as well. Taking the thought forward, the airline has called for a digital pitch.
At present, Contract Advertising is SpiceJet’s mainline creative agency, which launched its current campaign focussing its communication to a value-led proposition. However, the airline is also very keen to create a robust communication in the digital medium.
There has been a list of agencies that have participated in the digital pitch, the names of which, however, couldn’t be ascertained at the time of filing the report. And though there was no official confirmation, an industry source has confirmed the development. The pitch is based out of Delhi.
It is learnt that the reason for the digital pitch is because SpiceJet needs to create a robust brand name within the digital circuit of the travel community via digital mediums.
SpiceJet is a low-cost airline based in Delhi, and had begun its service in May 2005.