SpiceJet, winner of 2008 Frost & Sullivan Indian Commercial Aviation Emerging Company of the Year, has appointed Contract Advertising as its Agency on Records. The account size has been pegged at Rs 25 crore. Contract comes on board next month and will work on a national mandate for refining the communication across all media including outdoor and online.
Contract Advertising has won this account in a competitive pitch, which included O&M, Bates 101, M&C Satchi, Leo Burnett and Lowe. The incumbent agency Gopika Chowfla Designs hands over the account after a successful association spanning three years.
Announcing this in the Capital, Sanjay Aggarwal, CEO, SpiceJet Ltd, said, “Our researches in the past have shown that brand SpiceJet has a good recall. However, we want to take it to the next level. We were looking for an agency that will be able to provide the right blend of strategic insight, cutting edge creative and innovative thinking and a passion to excel. We believe that Contract will be able to partner us best in this endeavour to position ourselves as the best LCC in the Indian skies.”
Confirming the development, Umesh Shrikhande, CEO, Contract Advertising, said, “It is a wonderful opportunity for Contract to partner the process of building brand SpiceJet. We are looking forward to this high flying journey. SpiceJet is a great brand for consumers who seek genuine value in their flying experience. And Contract is proud to be associated with SpiceJet.”
Commenting on the account win, Surajit Roy, Senior VP and Branch Head Contract Advertising Delhi, said, “We will be doing 360-degree activities for them, which includes print, TVC, outdoor, radio and below the line initiatives.”