Top Story


Home >> Advertising >> Article

Spice Mobile signs Katrina Kaif for its ‘Peoples’ Mobile’

Font Size   16
Spice Mobile signs Katrina Kaif for its ‘Peoples’ Mobile’

Spice Telecom has launched a sub-Rs 1,000 mobile phone, which will be endorsed by Katrina Kaif. The brand has around 15 models ranging from low range to high range handsets. The brand already has Priyanka Chopra as its brand ambassador for previously released handsets.

At a launch function in Mumbai recently, Spice Telecom announced its upcoming handsets that include the Spice People’s phone, Spice TV phone and Spice Movie/DVD phone. While the people’s phone has already been launched, the TV phone is expected to hit the markets by June and the other by the end of the year.

Speaking about the company’s strategy, Dr B K Modi, Chairman, Mcorp Global, the holding company of Spice Mobile, said, “The growth of the handset market in India is not limited to a particular segment or need. Volume growth is expected to come from entry and rural sectors while technology will push growth in nice segments.”

Elaborating more on the marketing employed for the products, Payal Gaba, Head – Marketing, said, “We will be having a multimedia approach for the launch with more concentration on the BTL activities. We have found out that around 50 per cent of mobile sales happen only after the dealer pushes it, so we are concentrating on channel marketing.”

Commenting on the communication patterns employed for specific audiences, Gaba added, “We are employing a vernacular communication model for targeting the diverse customers across the various markets around the country and are also planning an online campaign for the products where we are trying to catch the youth.” The brand has also opened ‘HotSpots’ at railway stations from where consumers can buy all products from Spice Mobile.

The brand’s TVCs and other campaigns are scheduled to launch soon and have been done by JWT, while the media agency for the brand in OMS.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...